Snitch reports 130 percent sales growth and increases market share

Menswear brand Snitch has seen a 130% increase in sales over the previous year. The brand has been pursuing an aggressive expansion strategy and now has a 2.4% share of the menswear e-commerce market in India.

“We are thrilled by the tremendous growth the brand has experienced over the last four years,” Snitch founder Siddharth Dungarwal told Indian Retailer Bureau. “Our journey has been marked by many milestones, each reflecting our commitment to excellence and innovation. This achievement reaffirms Snitch’s position as a world-class brand and we are excited about the opportunities that lie ahead.”

Snitch is pursuing an omni-channel expansion strategy, and its direct-to-consumer e-commerce store ranks fifth in the Indian fashion and apparel segment. The company retails product categories including apparel, accessories, fragrances, footwear and eyewear, and sells an average of 15 units per minute, according to the label.

Over the past six months, Snitch has focused on brick-and-mortar expansion and has opened exclusive outlets in cities like Pune, Hyderabad, Bengaluru, Vadodara and Surat, Snitch announced on Facebook. The brand plans to open 40 new stores by the end of the year to reach new customer demographics, opening a new store every two weeks on average.