The services sector led the press advertising space with a 16% share in January-March 2024: TAM report

The services sector led the print advertising space in the January-March 2024 quarter with a share of 16%, according to the TAM AdEx-Print Advertising Quarterly Report. The services sector was followed by automotive with 14%, education with 13%, banking/finance/investment with 11% and retail with 8%.

According to the report, the top five sectors maintained their positions in print advertising this quarter compared to the same quarter last year. The top ten sectors collectively added 82% of their share of advertising space (including food and beverage, personal healthcare, personal accessories, durable goods and telecommunications products).

Compared to January-March 2023, telecom products were the only new sector in the top sectors in January-March 2024.

Overall, in print, advertising space per publication increased by 7% and 17% in January-March 2023 and January-March 2024, compared to the same period in January-March 2022. Furthermore, compared to the same period in January-March 2023, advertising space per publication increased by 10%.

The report also highlighted that among the top 10 most popular categories in January-March 2024, three belonged to the education sector, including coaching, schools and multi-disciplinary courses.

The top ten categories together accounted for 40% of advertising space.

In the period January-March 2024, over 57,000 advertisers appeared in the press.

Among advertisers in the January-March 2024 quarter, SBS Biotech led the pack, followed by Life Insurance Corporation, Hero MotoCorp, Maruti Suzuki India, Samsung India Electronics, Honda Motorcycle & Scooter, Reliance Retail, Allen Career Institute, National Payments Corporation and Titan Company.

Additionally, over 33,000 advertisers and over 43,000 brands promoted exclusively in print during January-March 2024 as compared to January-March 2023. Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the largest exclusive advertiser and largest brand respectively during January-March 2024.

The report further noted that sales promotion ads took up 29% of the print ad space during January-March 2024. Among sales promotions, discount promotion ranked first with 44% of the ad space, followed by multiple promotion. The top two promotions took up more than 85% of the ad space during the quarter.