Viral Launch Triumphs at Netty Awards

Viral Launch, a pioneering force in eCommerce, has found its feet in the competition at the prestigious Netty Awards, winning the award for Best Blog Content Strategy. This latest award is a coveted accolade that reaffirms Viral Launch’s reputation for doing exceptional work on multiple fronts.

“Receiving this is an incredible honor. Our team shows up every day to give it their all, and this was no exception. It’s further evidence of my belief that this group of people is one of the most dedicated and creative teams out there. I couldn’t be more proud of what we’ve accomplished together,” said Keith Jarvis, Vice President of Marketing.

The Great Website Migration: From Content Strategy to Conversions

Viral Launch’s award-winning initiative, “The Great Site Migration: From Content Strategy to Conversion,” embodies the company’s commitment to continually setting the bar higher. Amidst the constant changes and shifts that occur in many industries, the team has envisioned and integrated a masterpiece of digital marketing strategy, data, and design that has transformed high-quality content into unexpected conversion gains.

Speed optimization: Page load times have been reduced by 35%, which translates into a smoother user experience.
Content Engagement: Users are now more likely to use the site, which has led to a 49 percent increase in free trial sign-ups.
Building trust: A 50% improvement in ratings on Google and TrustPilot demonstrates the ongoing effectiveness of this strategy.
Paid Search Conversion: Optimized blog posts that act as landing pages achieved a 14% conversion rate (compared to 7% for non-blog content).
SEO visibility: Featured snippets and improved rankings (36% increase in keywords in positions 1-3) increased visibility.

The migration not only redefined Viral Launch’s approach to user engagement, but also set new standards for conversion optimization and innovative digital marketing efforts.

For more such updates, follow us on Google News Martech News