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The Cupuacu butter market share is expected to reach a total of USD 81.4 million by 2034 due to its growing use in the cosmetic and food sectors

Future Market Insights Global and Consulting Pvt.  Ltd.Future Market Insights Global and Consulting Pvt.  Ltd.

Future Market Insights Global and Consulting Pvt. Ltd.

Evolving consumer preferences and the herbal benefits of the Cupuacu plant are driving market growth. The demand for natural, plant-based, and sustainable ingredients in cosmetics and personal care products is driving the use of Cupuacu butter. The unique flavor and aroma of Cupuacu butter contribute to its use in confectionery, bakery, and beverages.

NEWARK, Delaware, July 1, 2024 (GLOBE NEWSWIRE) — The cupuaçu butter market is estimated to be worth $44.7 million in 2024. By 2034, the demand for cupuacu butter is expected to grow at a CAGR of 6.2%. It is expected that by 2034 the market value will reach $81.4 million.

Confectionery and sweets manufacturers are looking to differentiate themselves. Therefore, an ingredient that helps a product cross the line and gain consumer approval is valued. One such ingredient that is gaining popularity in the food sector is cupuacu butter.

Butter is becoming a key ingredient in some ice creams and sweets, providing consumers with a different taste. Chocolates made with these ingredients, known as “cuplate”, are also popular.

Cupcuacu butter actually surpasses conventional ingredients in terms of its properties. For example, it has a water absorption capacity that is much higher than that of lanolin. That is why it is used as a replacement for lanolin and shea butter in cosmetics, which leads to a high demand for the product.

The use of cupuacu butter in the cosmetics industry is extensive. Hair products use this ingredient to repair, among other things, frizzy and dry hair. The ingredient is also gaining popularity for its use in moisturizing skin lotions and lip balms.

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Highlights from the Cupuacu Butter Market

  • The cupuacu butter market is estimated to reach USD 44.7 million in 2024.

  • The refined cupuacu butter segment accounted for 47% of the market share in 2023.

  • South Korea is forecast to see a CAGR of 8.3%.

  • China and Japan are poised to record compound annual growth rates (CAGR) of 6.9% and 7.9%, respectively.

  • The UK industry is expected to experience a compound annual growth rate (CAGR) of 7.4% by 2034.

“The beauty industry is all about organic ingredients. Consumers are looking for products that are gentle on skin and hair. As a result, the side effects of chemical ingredients are frowned upon. In this scenario, the conditions are ideal for a plant-based ingredient like cupuacu butter to thrive.” says Nandini Roy ChoudhuryClient Partner at Future Market Insights

Who is winning?

Cosmetic giants are intrigued by the potential of this ingredient. The emerging market is seeing more and more cosmetic companies experimenting with cupuacu butter. Some of the leading names in the market include The Body Shop International Limited, Lush Ltd., Aromaaz International, Natura & Co. Holding and SA Croda International Plc.

Leading players use a variety of organic and inorganic strategies to increase sales and outperform competitors. These include new product launches, partnerships, collaborations, mergers, and facility expansions.

The latest developments in the cupuacu butter market

  • In April 2024, Sol De Janeiro launched a cupuaçu butter-based SPF50 body lotion, part of the Rio Radiance sunscreen collection.

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Leading brands on the Cupuacu butter market

Want more details?

Future Market Insights (FMI) in its new offer offers an objective analysis of the global cupuacu butter market, presenting historical demand data (2019-2023) and forecasted statistics for the period from 2024 to 2034.

The study provides interesting insights based on quality assessment (refined, unrefined and highly refined), function (moisturizer, emollient and flavor enhancer) and end use (cosmetic and personal care industry, food industry, confectionery industry and others) in different regions.

Report preview: https://www.futuremarketinsights.com/reports/market-butter-cupuacu

Key segments of the market report

By class:

In terms of quality, the cupuacu butter market is divided into refined, unrefined and highly refined.

By function:

Based on function, the industry is divided into moisturizers, emollients and flavor enhancers.

By end use:

Based on end use, the sector is divided into the cosmetics and care industry, the food industry, the confectionery industry and others.

By region:

The analysis was conducted in major countries in North America, Latin America, Europe, South Asia, East Asia, Oceania, as well as the Middle East and Africa.

Author:

Nandini Roy Choudhury (Client Partner Food & Beverage at Future Market Insights, Inc.) has over 7 years of experience in management consulting. She advises industry leaders and explores non-obvious opportunities and challenges. She implements processes and operating models to support business objectives.

He has exceptional analytical skills and often brings his ideas and leadership to discussions.

Nandini has vast functional experience in key niches including but not limited to Food Ingredients, Nutrition & Health Solutions, Animal Nutrition and Marine Nutritional Ingredients. She is also well versed in the Pharmaceutical, Biotechnology, Retail and Chemical sectors where she advises market participants on developing methodologies and strategies that deliver results.

Her core competencies include corporate development strategy, sales and marketing effectiveness, acquisition and post-merger integration, and cost reduction. Nandini holds an MBA in Finance from MIT School of Business. She also holds a BS in Electrical Engineering from Nagpur University, India.

Nandini is a widely published author and has been quoted in journals such as Beverage Industry, Bloomberg and Wine Industry Advisor.

Browse current FMI publications in the food and beverage space:

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About Future Market Insights (FMI)

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