Accelerating Cross-Border E-Commerce to Boost Exports

The government, ministries, sectors, local governments and the business community have focused on accelerating the development of cross-border e-commerce, considering that exports are a significant driver of the growth of the national economy.

Hanoi (WNA) – The government, ministries, sectors, local governments and the business community have focused on accelerating the development of cross-border e-commerce, considering that exports are a significant driver of the growth of the national economy.

With policy support, guidance, tools and solutions, Vietnamese enterprises are expected to keep up with digital transformation and achieve sustainable development in the global market.

Amazon Global Selling Vietnam (AGSV) statistics show that cross-border e-commerce is growing 2.3 times faster than regular e-commerce from 2022 to 2025. Amazon forecasts that cross-border e-commerce in Vietnam and Southeast Asia will grow by 20% annually through 2026.

Vietnamese companies have expanded their international business, with the number of products exported and sold on Amazon increasing by 300% over the past five years. During that time, thousands of Vietnamese small and medium-sized enterprises (SMEs) have exported through Amazon, with many achieving annual revenues of more than $1 million, an almost tenfold increase.

Vietnam is expected to see significant growth in B2C e-commerce export revenue, reaching VND296.3 trillion ($13 billion) by 2027, according to the report “Local Sellers, Global Consumers 2022: Harnessing Vietnam’s e-commerce export opportunities” by UK-based Access Partnership.

E-commerce plays an indispensable role in the export development strategy, enabling Vietnamese enterprises to quickly and efficiently access international markets, increasing competitiveness and supporting sustainable development.

Bui Trung Kien, vice-chairman of the Vietnam Electronic Commerce Association (VECOM), noted that most Vietnamese exporting enterprises are small and medium-sized enterprises specializing in manufacturing, so many of them do not yet have access to cross-border e-commerce platforms.

Tran Thanh Hai, Deputy Director of the Import and Export Department at the Ministry of Industry and Trade (MoIT), stressed the need to expand markets not only through traditional methods, such as participating in fairs and exhibitions and fostering trade links, but also through online platforms and digital ecosystems and developing logistics to support import and export activities.

According to Hoang Ninh, director of the E-Commerce and Digital Economy Agency at the Ministry of Technology, policies aimed at developing e-commerce in Vietnam have made it easier for businesses to operate, focusing on improving the legal framework, providing financial support, encouraging investment, developing digital infrastructure, data protection and cybersecurity, and supporting research and development of new technologies.

He added that the ministry has stepped up efforts to support SMEs, including by offering free training and helping companies increase their ability to sell products domestically and internationally through e-commerce platforms.

VECOM Secretary General Tran Van Trong said the company has also implemented various measures to support enterprises in exporting online to global markets.

According to Trinh Khac Toan, AGSV Northern Regional Director, the company, in cooperation with MoIT, has trained 10,000 people as online export personnel in the past five years./.