Aspect Hospitality: Expanding Horizons with Strategic Acquisitions and Future Growth

PNN

Mumbai (Maharashtra) (India), July 2: Aspect Hospitality is changing the landscape of the hospitality industry with strategic acquisitions and future growth plans. By introducing global brands like Brunch & Cake and Opa Kipos, and expanding popular domestic brands, Aspect Hospitality aims to offer a unique range of culinary experiences to the Indian audience.

International Acquisitions: Brunch & Cake and Opa Kipos

The acquisition of international brands Brunch & Cake and Opa Kipos by Aspect Hospitality is a significant step in its expansion strategy. These brands will open their first outlets in the vibrant Worli area of ​​Mumbai, bringing world-renowned culinary experiences to the city. Brunch & Cake, known for its delightful brunch culture, and Opa Kipos, renowned for its rich Greek flavours, will add to Aspect Hospitality’s portfolio, catering to the evolving tastes of the Indian consumer.

National Expansion: Radio Bar and The South Table

Beyond Mumbai, Aspect Hospitality is expanding to Bangalore and Hyderabad. Dynamic nightlife brand Radio Bar and regional favourite The South Table are key to this expansion. These brands will bring their unique culinary and entertainment experiences to new cities, ensuring that Aspect Hospitality’s presence is felt across three key states: Maharashtra, Karnataka and Telangana.

Future Strategy: Diversified Segments and Comprehensive Growth

Aspect Hospitality’s growth strategy spans across different market segments. As CEO Sandeep Singh explains, “We will be targeting the luxury segment with our domestic and international brand acquisitions. At the same time, we are expanding our QSR segment with brands like The South Table and Nom Nom Express. Our goal is to create a brand presence on the high street, food courts, airports and motorways.”

The luxury segment will include a mix of domestic and international brands, focusing on providing an ultra-luxury experience. This segment will include upscale eateries and speakeasies, which are expected to expand to metros and tier 2 and 3 cities through a franchise model. This approach will ensure that luxury dining is accessible to a wider audience.

Expanding the Quick Service Restaurant (QSR) Segment

In the QSR segment, Aspect Hospitality is making significant inroads with Nom Nom Express and The South Table. These brands cater to the fast-paced lifestyle of urban dwellers by offering quick and convenient dining options without compromising on quality. The plan is to make these brands easily accessible to customers in various cities.

Loyalty program: Maison

Aspect Hospitality is also focused on increasing customer loyalty through its Maison loyalty program. This initiative aims to provide a premium experience to frequent guests by offering exclusive benefits and rewards. Maison will initially launch in Mumbai, with plans to expand to other cities in the future. This program will not only increase customer retention but also create a community of loyal customers who appreciate the exceptional dining experiences offered by Aspect Hospitality.

Leadership Vision

Aksha Kamboj, Chairwoman of Aspect Group, highlights the group’s vision: “Our expansion is about enhancing the quality of our experiences. By integrating international brands with our homegrown favourites, we are committed to setting new standards in the hospitality industry.”

Hitesh Keswani, Managing Director, Aspect Hospitality adds, “Our strategy is clear – we want to cover three distinct segments: ultra-luxury, mid-range and QSR. This holistic approach allows us to meet the diverse needs and preferences of our customers, ensuring that Aspect Hospitality remains at the forefront of the industry.”

Looking to the future

As Aspect Hospitality expands its horizons, its focus remains on delivering exceptional culinary experiences across all segments of the market. With strategic acquisitions and a solid growth plan, the company is well-positioned to lead the hospitality industry in India. Whether it is luxury restaurants, quick service restaurants or innovative loyalty programs, Aspect Hospitality is committed to providing its customers with unparalleled service and quality.

For more details about Aspect Hospitality and its current brands, please visit their website at https://www.aspecthospitality.in/

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