Seedtag enters Australian market with acquisition of JustEggs

Global contextual advertising company enters Australian market with acquisition of JustEggs, expanding its presence in Asia Pacific

SYDNEY, July 2, 2024 /PRNewswire/ — Seed markera global leader in contextual advertising, today announced that the company has acquired Just EggsAustralian creative intelligence company that delivers measurable digital solutions for brands and advertisers. The acquisition is a strategic move to support business growth in the APAC region by bringing Seedtag’s proprietary contextual AI technology, Liz, to the Australian market.

Founded in 2013, JustEggs specializes in leveraging its innovative digital solutions to create engaging campaigns that deliver real value to brands and advertisers. Starting in July, JustEggs will integrate Seedtag’s privacy-first targeting technologies into its offering to further enhance its advertising solutions, delivering more targeted and effective campaigns for its clients through the power of contextual AI. To ensure a seamless integration of both technologies, Seedtag and JustEggs will work closely together, while ensuring a seamless experience for its partners. CEO and Founder of JustEggs, Nick Kontoulaswill remain with the company as Managing Director of ANZ.

Number of Internet users in Australia is expected to exceed 23.3 million by 2025, achieving an impressive internet penetration rate of over 89%, according to Statista. For Seedtag, entering the Australian market was a natural step towards fulfilling its mission to become a contextual partner for brands, agencies and publishers. Australia will now leverage privacy-first ads that reach consumers based on their interests in real time at scale. This launch follows Seedtag’s successful forays into the market in India AND Peru in 2023 and Canada in 2024.

For over a decade, Seedtag has been developing its in-house contextual AI technology, Liz, to meet the ever-changing needs of the ad tech industry. In 2024, Seedtag received the “Best Contextual Targeting Offering” award at the Digiday Media Awards. The acquisition of JustEggs expands Seedtag’s presence to 17 markets in total.

“The acquisition of JustEggs is a clear example of Seedtag’s desire to continue its international expansion in the Asia Pacific region,” he said. Albert NietoCo-CEO and Co-Founder of Seedtag. “We are very excited to partner with one of the best teams in our industry to take contextual intelligence to new heights.”

“This partnership with Seedtag takes us into a new era of digital advertising innovation in the ANZ market,” said Nik Kontoulas, Founder of JustEggs. “With their proprietary technology and global reach, we are positioned for success in a cookieless world and beyond. It’s an exciting journey ahead.”

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“Australia is a very sophisticated data and technology-driven market, and we have a lot to contribute to this local digital advertising industry,” said Dal Gill, Vice President of New Markets at Seedtag. “Following our successful entry into Indiais the second market we have opened in the APAC region. I am confident that our unique contextual advertising solutions will greatly benefit Australian brands and publishers in achieving their advertising goals, while meeting the demand for privacy and scalable targeting.

About Seedtag

Seedtag is a leading contextual advertising company that creates highly impactful and engaging digital ads within relevant premium content, supporting targeting and returns for top publishers and top brands. The company’s contextual AI, Liz, enables brands to engage with consumers across their universe of interests without cookies.

Seedtag was founded in Madrid in 2014 by two former Google employees who wanted to make the most of editorial photography. Today, it is a global company with over 600 employees and a significant international presence, with offices in Spain, France, ItalyGreat Britain, Benelux, Germany, Mexico, Brazil, Columbia, Argentina, ChileUAE, Peru, CanadaUS, India AND Australia.

About JustEggs

Founded in 2013, JustEggs specialises in combining creativity, media and data, helping over 100 brands acquire and retain customers.

Our company’s mission is to develop the digital advertising market with effective and measurable solutions that increase message relevance for consumers and bring real results for retail marketers.

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SOURCE Seedtag