Virgin Wines makes three key appointments to drive growth

FOOD AND DRINK NEWS UK

Online wine retailer Virgin Wines has made three senior management appointments to help drive growth.

Danny Cooper and Gareth Beaty have been hired for the respective roles of chief information officer and head of customer growth, while Andy Potts has been appointed as trading director of Warehouse Wines.

With an IT career spanning almost three decades, Cooper held architecture roles at JP Morgan and the BBC before joining Yoox-Net-A-Porter as director of enterprise technology. He then went on to hold a range of senior management roles at Made Up and Gousto.

In his new position, he will be responsible for ensuring that Virgin Wines’ digital solutions provide the best possible user experience as the company continues to evolve its digital offering.

Meanwhile, Beaty has worked for 20 years with blue-chip consumer-facing companies such as Nectar, AccorHotels, News International, the RAC and Odeon. His appointment as head of customer growth at Virgin Wines comes at a critical time for the company as it continues to prioritize high quality customer acquisition in a competitive pricing and promotional market.

After joining Virgin Wines in 2009, Potts worked in a number of positions before becoming general manager of its newly formed gifts business in 2014. In 2019, he took on the role of business development director where he oversaw the creation and delivery of the group’s customer acquisition strategy and brand partnerships.

As trading director of Warehouse Wines, he will be responsible for driving growth at the recently launched value proposition.

Jay Wright, chief executive officer of Virgin Wines, said: “I am delighted to bolster our executive team with three high calibre appointments.

“Each has significant sector experience and will play a critical role in vitally important areas as we continue to drive sustainable growth and deliver a customer experience of the highest quality.

“We remain committed to investing strongly in our teams and people, in order to drive our future performance and capitalize on the market opportunities ahead.”