Toy startup Jammbo launches new e-commerce marketplace

Toy startup Jammbo has launched a new e-commerce marketplace called Jammbomart (Jammbomart.com) that aims to serve as a B2B commercial space.

The platform aims to streamline the purchasing process of Jammbo products by enabling distributors and retailers across India to place wholesale orders online.

The Indian toy market is estimated to reach $4.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.6%.

Jammbo sees the potential of the industry and seeks to exploit it through Jammbomart.

This Software-as-a-Service (SAAS) product connects more than 200 retailers across 23 states and 93 cities.

The Jammbomart platform provides a minimum order quantity (MOQ) of ₹50,000 and credit availability up to ₹10 lakh with a credit period of 30 days.

Manasvi Singh, Co-founder and CEO of Jammbo, said, “What started as a side project for our team to streamline our supply chain and manufacturing capabilities, Jammbomart quickly evolved into a fully-fledged solution that offers a glimpse into the future of a standardized and modernized toy market.”

Anirban Chatterjee, Co-Founder and CMO, Jammbo, added, “To further motivate retailers, we reward the top three retailers every quarter with a free trip abroad and offer assistance in store renovation, helping retailers create a more engaging and customer-friendly environment.”

The company, also founded by Archit Bhargava (co-founder and CFO) and Vipin Nijhawan (co-founder and CPO), aims to offer over 100 toy products and over 350 stock keeping units (SKUs) by the end of 2024.

Jammbo expects to clock a revenue of ₹150 crore by the end of the year, while Jammbomart will generate ₹100 crore in the next 15 months.