Boohoo doubles down on social commerce

After achieving meteoric success on social media, Boohoo has announced boohoo collective; an initiative that redefines social commerce by integrating thousands of creators into the shopping experience on boohoo.com. The initiative provides each creator with a personal page on boohoo.com where they can curate their favourite products and showcase their shoppable TikTok and Instagram content to showcase to their followers.

boohoo Senior Influencer and PR Manager, Stephanie Riddell said: “We are thrilled to partner with LoudCrowd to deliver an exciting new shopping experience to our customers, as well as elevate our influencer strategy in our key markets. We truly believe in the possibilities of this model and believe that this social media-driven and personalized approach is the future of fashion eCommerce.”

The creators join boohoo collective unlock instant access to the boohoo.com shopfront; they can create their favourite boohoo looks, which will be featured alongside their UGC. Creators then share their page and discount code to earn commissions. Creators will also be able to win rewards, access campaign launches before anyone else and have the chance to attend exclusive influencer trips and events.

The program will elevate members to best-in-class creators through education, events, and analytics. Each creator will have a dashboard that visualizes results like commissions, traffic, conversion rate, and more.

boohoo says the programme will accelerate the value of social traffic to boohoo.com by connecting social media content with boohoo products and creating a personalised customer journey. Additionally, creators are excited to create their own personal page on boohoo.com to showcase their passion for boohoo’s trending product.

LoudCrowd, the first platform to enable creators to sell directly on a brand’s eCommerce site, believes the initiative will outperform all leading influencer programs run by competing brands.

LoudCrowd CEO Gary Garofalo said: “boohoo represents the standard in creator marketing, and it elevates its creators in a way you would expect from a brand. We anticipate the initiative will define the playbook in social commerce for fashion brands.”

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