Ansira Acquires BrandMuscle and SproutLoud

The simultaneous acquisition of both companies strengthens its position in the industry and creates best-in-class technology and talent in affiliate marketing.

SAINT LOUIS, July 2, 2024 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company with proprietary channel, website and advertising technology platforms, today announced the acquisition of BrandMuscle and SproutLoud, two leading affiliate marketing companies that, like Ansira, work with clients across distributed ecosystems. The acquisitions combine best-in-class talent and platform technology into one entity.

“Understanding the rapidly changing marketplace from the new digital buyer to the importance of being present before, during and after customer transactions, to the shift in software and service companies merging to evolve around a core platform, we know that channel affiliate marketing has found its time,” said the Ansira CEO Paul Tibbitt“Combining Ansira’s top-tier technical and talent with BrandMuscle and SproutLoud creates a powerful enablement ecosystem. Today’s acquisitions also expand Ansira’s partner network and strengthen our expertise in affiliate marketing and local enablement.”

These strategic acquisitions bring together like-minded, talented teams that will continue to drive the growth of an innovative platform in an industry-leading service environment, leveraging the complementary technologies of BrandMuscle and SproutLoud. Ansira will continue to serve a broad range of customer verticals, including: automotive, high tech, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.

“When we acquired Ansira in Q4 2023, we set a vision to reposition Ansira as the leading provider of technology-enabled outsourcing solutions in the channel marketing space,” said Luke Myers, Managing Partner of Truelink. “This groundbreaking, simultaneous acquisition of BrandMuscle and SproutLoud is a key step in Ansira’s journey. It was a fortunate moment for us to combine the best of all three companies to create this innovative, market-leading technology platform with the brightest minds in distributed marketing to deliver even better results for our clients.”

Ansira, BrandMuscle and SproutLoud have been recognized in industry reports including:

• Canalys Ecosystem Landscape
  • All three companies are on “islands” in terms of channel marketing automation and channel incentive management
• Forrester Research Reports Covering Channel Marketing Automation and Channel Incentive Management
  • All three companies were recognized for delivering market-leading solutions or for operating with a strong competitive advantage compared to other market offerings.

“By joining Ansira, we bring our significant experience in working with the complex network of suppliers, distributors and accounts necessary to operate in local markets while maintaining compliance in highly regulated industries” – BrandMuscle CEO Scott Weeren “For over two decades, one of BrandMuscle’s key verticals has been the beverage vertical, and we are poised to bring our industry expertise, along with our core focus on insurance, financial services and manufacturing, to the combined entity.”

“Combining the resources of Ansira, BrandMuscle and SproutLoud gives us greater capabilities and expertise to deliver even greater value to our shared customer communities,” said SproutLoud Founder and CEO Jared Shusterman“We are passionate about the go-to-market efforts of channel partners and frontline teams and will continue to innovate with an industry-leading platform of distributed marketing technology and services.”

Channel Partner Marketing, also known in the industry as Through-Channel Marketing Automation (TCMA) or Partner Marketing Automation Platforms (PMAP), is the collaboration of partners such as agents, resellers, distributors, or franchisees with a business to market or sell the business’s branded goods and services on their behalf. This indirect sales movement is a long-standing marketing and sales model that is expected to grow rapidly, with McKinsey leaders predicting that channel partner ecosystems will power 30 percent of the global economy by 2030.

The acquisitions are effective immediately and the terms will not be disclosed.

Ansira is backed by Truelink Capital, a mid-market private equity firm based in Los Angeles.

About ANSIR
Ansira, a leading independent global marketing technology and solutions company with proprietary channel, website and ad technology platforms, helps companies operating in fragmented ecosystems connect with customers, driving unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to the hyperlocal level. Ansira’s innovative combination of human expertise and cutting-edge technology solutions solves the challenges facing global marketers today and drives demand for their business. For more information about Ansira, visit Ansira.com Or LinkedIn.

ABOUT TRUELINK CAPITAL
Truelink Capital is a Los Angeles-based middle market private equity firm. Truelink combines extensive industry experience in the technology services and industrial sectors with a commitment to building partnerships that drive long-term value creation through an operations-focused strategy. Truelink partners with management, corporate sellers and founders to accelerate growth through operational improvements, strategic initiatives and transformational add-on acquisitions.

Contact with the media: Megan Duran
(email protected)
972.663.1380

Ansir’s Source