Cristi Movilă invests in the international company ITGlobers and takes over the management of the EMEA and APAC regions

Shareholder and partner of Colombian IT company Globers, Cristi Movilă takes over as CEO of the company in the EMEA and APAC regions. With offices in eight countries in Latin America and Europe, ITGlobers specializes in technological services and solutions for the implementation and optimization of e-commerce platforms, the development of custom software solutions, system integration and the development of mobile applications.

Cristi Movilă has over 17 years of experience in the e-commerce industry, where he has built and managed numerous projects for retail market leaders. In recent years, he held the position of President of ARMO and General Manager for Central and Eastern Europe at VTEX, a company that develops software solutions for digital commerce.

“In my new role, I intend to expand ITGlobers’ presence in the EMEA and APAC regions. In Central and Eastern Europe, we are accelerating by opening a new hub in Bucharest, which will serve the entire region and will contribute to increasing the company’s turnover. The development and implementation of AI-first solutions will be the main focus to improve the productivity and efficiency of our customers. The company has customers in 15 countries, including OBI, Whirlpool, Beko, Casino, Auchan, Cora, Yamamay, Dunnes or Euro Supermercatos. In Romania, we intend to continue this growth and invest in strong partnerships with local and regional trade leaders,” says Cristi Movilă, new CEO and Partner of ITGlobers for EMEA and APAC.

Cristi Movilă is responsible for coordinating the work of teams dedicated to the development of digital commerce projects, back-office operations and optimized support plans using AI, personalized technical training and innovative UX/UI design.

“ITGlobers has a solid team and strategic partnerships with global leaders in technology such as AWS, Microsoft, OpenAI and NVIDIA, and digital commerce such as VTEX, Salesforce, Commercetools, Mirakl, Shopify and SCAYLE, which provides an excellent foundation for long-term growth,” adds Cristi Movilă.

The main distinguishing feature of ITGlobers services is the use of technologies based on artificial intelligence, maximizing the efficiency and effectiveness of processes, and thus ensuring the integration and innovation of the solutions used.

In 2023, ITGlobers reached 200 employees worldwide, some of them in Europe, in offices in Valencia, Madrid, Barcelona and Bucharest.