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Vortex IQ secures £790k pre-seed investment led by Sure Valley Ventures – UK Tech Investment News by Deal Lite

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Vortex IQ Secures $1 Million to Bring E-Commerce into an AI-Powered Future

  • The funds raised will accelerate Vortex IQ’s mission to revolutionize e-commerce operations with advanced AI-based solutions.
  • Customers include Nvidia, Krispy Kreme, British Airways – Avios and Harley Davidson

London, 2 July 2024 – Vortex IQ, an innovative AI-powered automation platform for e-commerce, has closed a $1 million (£790k) funding round led by AI VC Sure Valley Ventures, with participation from Techstars, the world’s most active pre-seed investor.

Vortex IQ’s AI-powered diagnostics and automation platform delivers actionable insights and seamless implementation, enabling enterprises to leverage AI to increase efficiency and improve customer lifetime value.

The company is strategically positioned to capitalize on the growing demand for intelligent automation in the e-commerce sector as enterprises, agencies and developers seek tools to streamline data preparation, coding, backup and migration.

Using cutting-edge AI technology, Vortex IQ helps merchants reduce operational downtime by over 40% by delivering a seamless and secure e-commerce experience.

The investment from Sure Valley Ventures and Techstars will be used to expand Vortex IQ’s market presence in the U.S. and Europe, expand its sales and marketing teams, and hire additional AI specialists.

This funding follows Vortex IQ’s successful participation in the Techstars Spring 2024 cohort and a period of significant momentum. The company has doubled its customer base organically over the past six months and has established strategic partnerships with BigCommerce and Adobe. It has onboarded over 100 merchants to use its automated AI staging product, Staging Pro, built for BigCommerce, and Dry Run Pro, built for Adobe Commerce and Shopify. Current customers include Nvidia, Harley Davidson, Krispy Kreme, Richer Sounds, British Airways – Avios, and Jelly Cat.

In addition, Vortex IQ has launched an AI-powered analytics and DevOps tool for retailers. Krispy Kreme is currently testing the program in its e-commerce operations in the UK and Ireland, with plans to roll it out globally by the end of 2024.

Vortex IQ founder Susant Kumar Patro has led strategic implementations and innovations for over 500 prestigious brands. He has nearly two decades of experience in e-commerce and web development. He previously co-founded 247-Commerce, an award-winning Adobe Gold Partner with specialization.

Susant Kumar Patro, Founder and CEO of Vortex IQ, he said: “At Vortex IQ, our mission is to simplify and streamline e-commerce workflows through innovative AI solutions. By providing e-commerce teams with cutting-edge productivity tools, we help businesses prioritize customers, increase efficiency, and increase profitability.

“This transformational approach not only delivers better business outcomes, but also marks a new era in retail. The future of retail is undeniably linked to the evolution of AI and automation, which is driving the industry to unprecedented heights. We are excited to partner with Sure Valley Ventures, one of Europe’s leading AI VCs, and Techstars to accelerate our growth and deliver on our mission.”

Barry Downes, Managing Partner, Sure Valley Ventures: “Vortex IQ is poised to become a leading player in the e-commerce industry with its AI-powered automation platform. The company has experienced rapid growth over the past six months and is led by a very impressive founder who has a strong understanding of the intricacies of e-commerce. We are excited to support Susanta and his team as they continue to innovate and disrupt the market.”

Sarah Bain, Managing Director, Techstars: “Vortex IQ is well on its way to transforming the e-commerce industry with its AI technology. Susant is a seasoned founder who listens to customers and deeply understands e-commerce pain points. In the three months that Vortex IQ has been a part of the Techstars Spring 2024 cohort, the company has grown its customer base and is well-positioned for continued expansion as digital continues to dominate the marketplace.”

About Vortex IQ

Vortex IQ is the leading AI automation platform for e-commerce, helping companies streamline workflows and improve their operations. With innovative solutions for actionable insights, preparation, encoding, backup, data migration and implementation, Vortex IQ enables merchants to achieve greater efficiency and success in the digital marketplace. For more information, visit www.vortexiq.ai.