Bulgarian antitrust authority to investigate Sportland’s deal with Prima Magna

Given that the activities of the private company Recocycling and its group companies do not overlap with the markets in which Sportland and its group operate, the transaction is not expected to have an impact on competition in Bulgaria, the Commission for the Protection of Competition said in its notification.

Interested third parties can submit comments on the notified deal within the next seven days, the regulator added, without providing further details about the transaction.

The registered share capital of Prima Magna Group is approximately 11.2 million leva (6.1 million dollars/5.7 million euro).

Recocycling, based in Dolna Banya, near Sofia, is part of a group of companies owned by private businessman Dimitar Popov. In 2021, Recocycling acquired Prima Magna Group, which was formed from the Targovishte-based battery unit of Luxembourg-based EnerSys Holdings, according to documents published in the commercial register.