Akeneo Announces Launch of New App Store Partner Program

July 2, 2024, 9:00 AM EST | Source: Akeneo

This program, based on growth in 2023, reinforces Akeneo’s commitment to creating a world where every product interaction is an experience that guides consumers and professionals to the best shopping experience, anytime, anywhere.

Boston, Massachusetts–(Newsfile Corp. – July 2, 2024) – Akeneo, a Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, today announced the launch of a newly designed partner program for its app store and technology partners. The Akeneo app store is the most connected and extensible Product Experience Management (PXM) marketplace, enabling customers to activate product information across marketing, sales and customer service channels, deploy new data sets, enhance product experiences with AI and overall customize the Akeneo Product Cloud solution to their unique business needs.

“Following the announcement of the Akeneo Product Cloud, the launch of the new App Store Partner Program was the next obvious step in fulfilling our mission of delivering value and flexibility to our customers while providing new business opportunities for our partners,” said Kristin Naragon, Chief Strategy Officer at Akeneo.

Since its inception, Akeneo has been committed to an ecosystem approach. Its partner program has always supported both system integrators and complementary technology providers. Now, this refreshed partner program will provide even greater support to complementary ISVs interested in delivering solutions to brands and retailers investing in a PX strategy.

Highlights of the new affiliate program include:

On-demand tutorial videos via Partner Akademy and a new help desk for app development help
Programming to enable shared value propositions and use cases
Co-marketing activities such as case studies, demo days and event sponsorship opportunities

“Our integration available on the Akeneo App Store and our partnership with Akeneo continue to deliver value to our mutual customers who are increasingly looking for a more integrated technology stack,” said Nick Panagopoulos, Vice President of Global Strategic Alliances at Transperfect. “The App Store in the app not only allows our customers to easily find our solution, but also reduces the total cost of ownership of connecting our two systems, which means greater satisfaction for our mutual customers.”

“As more and more companies adopt a composable approach to their technology strategy, it’s critical for us to have integrations and strong relationships with key players in this space like Akeneo,” said Eli Finkelshteyn, Founder and CEO at Constructor. “When customers don’t have to spend as much time building and maintaining a connection between our two platforms, they can be more efficient and effective in their technology stack, focusing their time on building better experiences for their end customers and driving revenue.”

The new program was designed to build on the success of the Akeneo App Store, with over 200 integrations announced in spring 2022. Since the launch of the new platform, customer adoption of the app has increased 10x, reflecting the trend toward more composable commerce. The technology partnerships team has expanded with key new hires in partner and program management, and Unifai’s strong app adoption rate led to Akeneo’s successful acquisition of the startup in fall 2023.

As a long-time member of the MACH Alliance, this commitment to an ecosystem approach helps customers more quickly adopt a composable strategy, both alongside large legacy technology and in a fully composable way. In fact, 17 MACH Alliance-certified technology companies are already part of the program, and 12 of them have pre-built integrations in the Akeneo App Store, in addition to pre-built integrations with ISVs like Salesforce, SAP, and Adobe.

In short, Akeneo makes it easy for brands and retailers to invest in a PX strategy using any technology stack they use today or will need in the future.

About Akeneo
Akeneo is a product experience (PX) company and a global leader in product information management (PIM); creating a world where every product interaction is an experience that leads consumers and professionals to the best purchases, every time, everywhere. Akeneo equips business leaders with software, education, and an engaged community, all centered around the practice of product experience management.

Leading global brands, manufacturers, distributors and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, Kering and more, trust Akeneo to scale and adapt their omni-channel commerce initiatives. Leveraging Akeneo’s intelligent product cloud, companies can create enhanced product experiences with user-friendly, AI-powered product data enrichment, management, syndication and supplier onboarding; and a comprehensive app marketplace and partner network to meet business and buyer needs. Learn more: https://www.akeneo.com.

Contact details:

Zak Hawke
N6KRMA for Akeneo
[email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/214890