Wix VP: “With AI, you can get the same visual content that big companies get.”

“I think up until today, there were a lot of things that were only available to the big players,” said Oren Inditzky, vice president and general manager of online stores at Wix. “They used to be long shooting days, very expensive, and required a lot of upfront investment. All of those things are now much cheaper, much faster, much more efficient. I think the next wave we’ll see in AI is the democratization of very complex models in machine learning that were once only available to the big players.”

Inditzky made the remarks at the Google and Calcalist E-Commerce conference, where he emphasized the importance of AI in the retail space. Wix currently powers 700,000 stores worldwide and offers tools and services that can help younger and smaller businesses compete in the online space with industry giants.

“Today, with AI, you can just specify what you want to get, and you can get the same visual content that big companies get,” he added.

You can watch the entire exchange in the video above.