Jewelers Mutual Mobile App Wins Gold Award at IMCA Ignite 2024

(PRESS RELEASE) NEENAH, WI – Jewelers Mutual Group, a provider of insurance and business solutions dedicated to the jewelry industry since 1913, announced that its innovative mobile app, LUX Digital Vault, has received a Gold Award from the Insurance Marketing & Communications Association (IMCA). The mobile app transforms the jewelry purchasing experience by embedding insurance into the process, digitizing customer interactions and modernizing the insurance bonding process. The awards were presented at IMCA’s annual conference, Ignite 2024, June 24-26 in Orlando, Florida.

“Insurance is typically not integrated with jewelry purchases, which leaves jewelry shoppers at risk,” said John Kreul, chief information officer at Jewelers Mutual. “Our latest insurtech solution revolutionizes the experience by allowing customers to digitally organize their jewelry collection, store receipts and appraisals, and most importantly, activate a 15-day coverage offer directly from Jewelers Mutual for new purchases, so they can assess their insurance needs while their jewelry is protected before it leaves the jewelry store.”

Customers can quickly apply for insurance while maintaining access to their collection and preferred jewelers through the app. The app, aimed at both jewelers and customers, increases engagement, convenience and trust. Jewelers can stay connected with customers and invite them back to the store through the app, which is free for both jewelers and customers, adding value beyond the sale.

“We are deeply honored to receive this award and remain committed to elevating the customer experience through technology that transforms the way we protect jewelry and allows consumers to stay digitally connected to their collections and jewelers. We thank IMCA for recognizing our efforts,” Kreul said.

IMCA is the oldest insurance marketing trade association in North America, representing more than 120 regional and specialty firms, general agencies, industry suppliers and prominent multi-line insurance and brokerage firms, as well as the top five property and casualty writers in the U.S. For 64 years, the IMCA Showcase Awards have recognized the most effective and innovative work in insurance marketing and communications. Entries are judged by a panel of judges and are awarded a Gold, Silver or Bronze award.

Learn more about the award-winning LUX Digital Vault here.