ABN AMRO completes acquisition of BUX

ABN AMRO Bank said on Wednesday it has officially completed the acquisition of Amsterdam-based neo-brokerage platform BUX.

The acquisition was subject to regulatory approvals, which were obtained. The Dutch Central Bank approved the acquisition and the transaction was completed.

Following the announcement of the transaction in December 2023, ABN AMRO completed the acquisition.

With this acquisition, ABN AMRO’s digital offering is expanded and BUX gains access to the resources, investment expertise and support that will enable it to continue its rapid growth and innovation.

Despite the acquisition, BUX assures its users that the app will continue to operate independently, providing the same level of service and engagement.

In addition, the introduction of a new logo highlights BUX’s link to ABN AMRO, reinforcing its “reputation as a great investor”.

According to ABN AMRO, the collaboration aims to support novice investors by providing step-by-step guidance, while also offering greater expertise and a broader portfolio to experienced investors.

“I am extremely excited that BUX has officially joined the ABN AMRO family,” says Annerie Vreugdenhil, Chief Commercial Officer of Personal and Business Banking.

“We want to be there for our customers at every new beginning. Together with BUX, we can help customers start taking control of their financial future early in their lives. BUX has made this incredibly easy with its innovative and user-friendly platform. We look forward to building on this and improving our offering for generations to come,” Vreugdenhil adds.

BUX: Helping Europeans manage their money better

Founded in 2014 by Egbert Pronk, Joost van de Wijgerd, Nick Bortot and Robbert Bos, BUX makes investing easy by giving everyone the chance to invest in a variety of tools.

The company’s clients can invest in stocks (fractional), ETFs, ETCs, and cryptocurrencies through one native mobile app.

Dutch neobroker is available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria and Ireland.

“We are proud to have successfully completed this acquisition,” said Yorick Naeff, CEO of BUX.

“We believe in prioritizing the financial goals of our users and strive to make investing easier and more affordable for everyone. Through this collaboration, we combine ABN AMRO’s extensive expertise in personal finance and investing and its many years of experience with the opportunities offered by BUX’s accessibility, knowledge of future generations and a user-friendly investment platform. This allows us to better serve a new generation of investors while maintaining our speed, agility and unwavering commitment to innovation,” adds Naeff.