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Adyen and Noon join forces to boost Middle East’s digital economy

Posted on by darion

Adyen, a global financial technology platform, announced a partnership with noon, a leading e-commerce platform in the Middle East, to strengthen the region’s digital economy. Since its inception in 2017, noon has grown into a digital ecosystem serving the UAE, Saudi Arabia and Egypt, offering a range of products and services.

Sander Maertens, Head of Middle East Region at Adyen, source: LinkedIn

In response to rapid expansion, the South developed
Payments internal infrastructure tailored to payment requirements. The partnership with Adyen will now enable noon to enhance payment solutions for regional merchants and customers.

Adyen’s unified platform offers a comprehensive range of services, including point-of-sale capabilities, advanced 3D Secure technology, risk management configurations and consumer insights.

“Combining our global experience with noon’s deep local knowledge, we are confident that our collaboration will drive significant growth and innovation in e-commerce in the UAE,” said Sander Maertens, Middle East Director at Adyen.

E-commerce innovation accelerates regionally

Mosam Gadia, Vice President of Payments at Noon, Source: LinkedIn

The collaboration aims to accelerate e-commerce innovation across the region, facilitate smoother payment processes, reduce fraud risk and deliver valuable customer data. Such improvements are expected to optimize the shopping experience, enable companies to refine their strategies based on deeper consumer insights and foster more personalized market engagement.

“noon quickly built deep, native payments capabilities to deliver the best-in-market payments experience here in the Middle East. We are now bringing on board Adyen to help us take our efforts to the next level.”

“Adyen offers global capabilities as a digital payments company, and we look forward to working with them to enhance the experiences of our merchants and customers,” Mosam Gadia, vice president of payments, said at noon.

Adyen, a global financial technology platform, announced a partnership with noon, a leading e-commerce platform in the Middle East, to strengthen the region’s digital economy. Since its inception in 2017, noon has grown into a digital ecosystem serving the UAE, Saudi Arabia and Egypt, offering a range of products and services.

Sander Maertens, Head of Middle East Region at Adyen, source: LinkedIn

In response to rapid expansion, the South developed
Payments internal infrastructure tailored to payment requirements. The partnership with Adyen will now enable noon to enhance payment solutions for regional merchants and customers.

Adyen’s unified platform offers a comprehensive range of services, including point-of-sale capabilities, advanced 3D Secure technology, risk management configurations and consumer insights.

“Combining our global experience with noon’s deep local knowledge, we are confident that our collaboration will drive significant growth and innovation in e-commerce in the UAE,” said Sander Maertens, Middle East Director at Adyen.

E-commerce innovation accelerates regionally

Mosam Gadia, Vice President of Payments at Noon, Source: LinkedIn

The collaboration aims to accelerate e-commerce innovation across the region, facilitate smoother payment processes, reduce fraud risk and deliver valuable customer data. Such improvements are expected to optimize the shopping experience, enable companies to refine their strategies based on deeper consumer insights and foster more personalized market engagement.

“noon quickly built deep, native payments capabilities to deliver the best-in-market payments experience here in the Middle East. We are now bringing on board Adyen to help us take our efforts to the next level.”

“Adyen offers global capabilities as a digital payments company, and we look forward to working with them to enhance the experiences of our merchants and customers,” Mosam Gadia, vice president of payments, said at noon.