LatentView Analytics Completes Acquisition of Decision Point Analytics

LatentView Analytics Limited (BSE: 543398, NSE: LATENTVIEW), a global digital analytics consulting and solutions company, has completed the acquisition of 70% of the share capital of Decision Point, an AI business transformation and revenue growth management (RGM) solutions company.

Rajan Sethuraman, CEO of LatentView, expressed his enthusiasm about the acquisition, stating: “We are excited to complete the acquisition of Decision Point Analytics, consistent with the terms we agreed to earlier this year. Decision Point’s strength in the CPG practice, particularly in Revenue Growth Management solutions, opens new doors for LatentView. We have had several engaging co-sell opportunities with Decision Point over the past few months and are fully committed to driving synergistic growth.”

Founded in 2012, Decision Point Analytics has been a leader in AI-based solutions for over a decade. With over 300 employees worldwide, the company specializes in demand forecasting, pricing analysis, promotion analysis, retail segmentation, and marketing mix models, particularly in the consumer goods sector. One of its flagship products is BeagleGPT, a conversational GenAI app for Microsoft Teams that Fortune 500 CPG companies use to accelerate data analytics adoption across their businesses. Decision Point’s RGM capabilities have been recognized by Microsoft and the Promotion Optimization Institute (POI).

Ravi Shankar, Founder and CEO of Decision Point, expressed his excitement: “We are excited to join the LatentView family. We look forward to the next phase of our journey, unlocking synergies by delivering our RGM and GenAI solutions to enterprise customers in North America and Europe through LatentView’s Go-To-Market strategy.”

The acquisition marks a strategic move for LatentView, providing compelling growth opportunities through Decision Point’s expertise in RGM and GenAI solutions for global CPG brands. This partnership will strengthen LatentView’s offerings and market presence, particularly in North America and Europe.

Rajan Venkatesan, CFO of LatentView Analytics, highlighted the financial impact of the acquisition, stating: “With the closing of this acquisition, we have fully leveraged all of the funds raised in the IPO. The acquisition underscores our commitment to CPG as a focused vertical. We already see significant revenue and cost synergies and remain committed to investing in the growth of this vertical.”

The acquisition is expected to revolutionize LatentView’s AI and digital analytics capabilities, positioning the company at the forefront of digital transformation innovation. The combined expertise of LatentView and Decision Point is expected to lead to significant advances in RGM solutions, offering increased value to global CPG brands.

The completion of this acquisition opens a new chapter for both companies. It promises increased capabilities, broader market reach and the development of cutting-edge solutions in the digital analytics and artificial intelligence sectors. With this strategic acquisition, the industry can expect solid integration of services and a strengthened position in the global market.