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Chupps appoints Khairav ​​Duggal as CEO

Chupps, the D2C footwear brand, has appointed Khairav ​​Duggal as its new CEO. With over two decades of experience in the fashion and footwear industry, Duggal brings significant experience and strategic vision to Chupps.

In his new role, Duggal will oversee all aspects of Chupps’ business, focusing on product development, sourcing, strategic planning and channel expansion, including a robust e-commerce presence. His leadership will be instrumental in strengthening Chupps’ position as a leading brand known for performance, comfort and durability in the open footwear category.

Duggal was previously associated with Udaan as the category head of lifestyle. He joined the company in 2023 and oversaw the entire lifestyle portfolio, spanning footwear, apparel and private brands.

Throughout his career, Duggal has been a key figure in the e-commerce space, witnessing and contributing to the evolution of online shopping in India. He has worked with renowned brands like Myntra, Cult, VOONIK, Snapdeal, HomeShop 18 and Dickies India.

Duggal’s strategic insight and P&L management expertise have enabled consistent sales growth across categories and profitability across a diverse range of lifestyle product portfolios.

Yashesh Mukhi, Founder, Chupps, said, “We are delighted to welcome Duggal to the Chupps family. His proven track record of driving category growth and profitability, coupled with his deep understanding of the e-commerce landscape, aligns perfectly with our ambitions.”

Sharing his views on the appointment, Duggal also said, “I look forward to working with the talented team to enhance our product offering, expand our reach and cultivate strong relationships with our customers. We will build on Chupps’ reputation for performance, comfort and durability, making it a household name in the open footwear industry.”