Chupps appoints industry veteran Khairav ​​Duggal as CEO

India: Chupps, a D2C brand known for sustainable, open footwear, has appointed Khairav ​​Duggal, a seasoned fashion and footwear professional, as its new CEO. Khairav’s two decades of experience and strategic vision will strengthen Chupps.

Khairav, as CEO, will be responsible for all aspects of Chupps’ business, with a focus on product development, sourcing, strategy and sales expansion, including e-commerce. His leadership will reinforce Chupps’ status as a leading brand known for open footwear that stands out for its performance, comfort and durability.

Sharing his views on the appointment, Khairav ​​​​Duggal, CEO, Chupps, said: “Joining Chupps is an exciting opportunity to leverage my experience in a dynamic and growing market. I look forward to working with the talented team to enhance our product offering, expand our reach and cultivate strong customer relationships. We will build on Chupps’ reputation for performance, comfort and durability, making it a household name in the open footwear industry.”

Throughout his career, Khairav ​​has played a pivotal role in the Indian e-commerce sector, shaping its growth. With experience at Myntra, Cult and Udaan, he is recognized as a skilled leader in business sales, e-commerce, purchasing and strategic planning, consistently driving category sales and profitability.

Yashesh Mukhi, Founder of Chupps, said:, “We are delighted to welcome Khairava to the Chupps family. His proven track record of driving category growth and profitability, coupled with his deep understanding of the e-commerce landscape, aligns perfectly with our ambitions. We are confident that under Khairava’s leadership, Chupps will achieve new heights in product innovation and market presence.”

Driven by innovation and customer satisfaction, Chupps is disrupting the open-toe footwear market. Their sustainable approach and innovative design resonate with the style-conscious consumer. Offering a wide range of products for different lifestyles, Chupps is redefining open-toe footwear. Under the leadership of Khairav ​​Duggal, the brand remains committed to delivering quality while providing stylish comfort to its customers.