Saudi Arabia’s E-commerce Cosmetics and Perfumes Market

According to a report by Expert Market Research (EMR), the Saudi Arabian e-commerce cosmetics and perfumes market is expected to grow at a CAGR of 9.5% between 2024 and 2032. Driven by the digital revolution, changing consumer behavior, and the rise in online shopping, the market is expected to grow significantly by 2032.

In Saudi Arabia, the cosmetics and perfume sector has always been a significant contributor to the luxury goods market. The rise of e-commerce has changed the way consumers discover, evaluate and purchase these products, offering convenience, a wide range of options and competitive prices. The growth of this sector is supported by the Kingdom’s high internet penetration, a young and tech-savvy population and growing consumer confidence in online transactions.

Get a free sample report with table of contents: https://www.expertmarketresearch.com/reports/saudi-arabia-e-commerce-cosmetics-and-fragrances-market/requestsample

The growth of the e-commerce cosmetics and perfumes market in Saudi Arabia is being driven by several factors. The proliferation of smartphones and the internet has made online shopping the norm, with consumers appreciating the ease of access to a wide range of beauty products. In addition, social media platforms and influencers play a key role in shaping consumer preferences and promoting online shopping habits, especially among the youth.

Another key factor driving the expansion of Saudi Arabia’s e-commerce cosmetics and perfumes market is the government’s Vision 2030 initiative, which aims to diversify the economy and increase women’s participation in the workforce. This has led to a greater focus on personal care and an increase in demand for cosmetics and perfumes. The relaxation of regulations, allowing for greater foreign investment in the e-commerce sector, has also attracted international cosmetics brands to the Saudi market, further expanding the range of products available to consumers.

According to an analysis of the Saudi Arabian e-commerce cosmetics and perfumes market, the convenience of mobile shopping is driving an increase in purchases made via smartphones and tablets, while mobile-optimized sites and apps improve the user experience. Consumers prefer niche and independent brands that offer unique and high-quality products, and this trend is driving diversity and innovation in the market.

According to Saudi Arabia’s e-commerce cosmetics and perfumes market forecast, the COVID-19 pandemic has accelerated the shift to online shopping as lockdowns and social distancing measures have made consumers more dependent on e-commerce platforms for their beauty needs. This shift is likely to have a lasting impact as consumers continue to value the convenience and security of online shopping. While the major cities of Riyadh, Jeddah, and Dammam are leaders in e-commerce adoption and spending, online shopping penetration is rapidly expanding to smaller cities and rural areas, driven by improved internet connectivity and logistics networks.

There is also a growing opportunity for brands to leverage technology to offer personalized shopping experiences, such as virtual try-ons and AI-driven product recommendations in Saudi Arabia’s e-commerce cosmetics and fragrance market. Additionally, investing in secure payment systems and robust logistics networks can boost consumer trust and satisfaction. Demand for natural and organic cosmetics and fragrances is also growing, reflecting the global trend toward health and wellness. This opens up new opportunities for brands that focus on clean beauty and sustainable practices, catering to the evolving preferences of Saudi consumers.

Technological advances like AR are changing the online shopping experience. Virtual try-on features allow consumers to visualize how a product will look on them before making a purchase, reducing the uncertainty associated with online shopping and increasing Saudi Arabia’s share of the e-commerce cosmetics and fragrance market. Subscription-based models are also becoming popular, offering consumers the convenience of regular deliveries and the opportunity to discover new products.

Market segmentation

The market can be divided based on type, gender and category.

Market breakdown by type

hair care
Skin protection
Makeup products
Deodorants
Smells

Market breakdown by gender

Man
Woman
Unisex

Market breakdown by category

Mass
Bonus

Read the full report with table of contents: https://www.expertmarketresearch.com/reports/saudi-arabia-e-commerce-cosmetics-and-fragrances-market

Competitive environment

The EMR report analyzes the market shares, changes in plants, production capacities, investments, and mergers and acquisitions, and other important events, of the leading companies operating in the e-commerce cosmetics and perfumes market in Saudi Arabia. Some of the major players studied in the Expert Market Research report are:

L’Oréal SA
The Estée Lauder Companies Inc.
Procter & Gamble Company
Shiseido Company, Limited Liability Company
Revlon, Inc.
Unilever PLC
CHANEL Sp. z o. o.
Arabic Oud
Beiersdorf AG
Huda Beauty Limited
Others