Through the program “Strengthening Trade and Technology for the Earthquake-Affected Region”, Hepsiburada contributed to the region’s trade volume of 5.2 billion Turkish Liras in the fifteen-month period ended May 31, 2024.

ISTANBUL, July 4, 2024 /PRNewswire/ — D-MARKET Electronic Services & Trading (operating as “Hepsibura“) (NASDAQ: HEPS), a leading Turkish e-commerce platform (hereinafter referred to as “Hepsibura” or “Business“), announces the results of the fifteen-month program “Strengthening Trade and Technology for the Earthquake-Affected Region” (hereinafter referred to as “Program“) for the period from March 6, 2023 Down May 31, 2024.

Since the launch of the program in March 2023:

• The total number of active traders operating in the earthquake region has reached over 8,200, with around 3,800 new businesses selling their products online through Hepsiburada. The number of new businesses has increased by over 35% in the last three months.
• Active sellers in the earthquake region sold a total of 8.9 million products through 5.8 million orders, generating a trading volume exceeding TRY 5.2 billion. Trading volume increased by about 50% in the last three months.
• The total trade turnover generated by over 3,500 women entrepreneurs and women’s cooperatives in the region amounted to approximately TRY 397 million.
• Hepsiburada supports existing sellers and organizes training courses and programs for those new to the e-commerce market at the E-Commerce Specialist Centers opened by Hepsiburada in Adana and Hatay.
• Hepsiburada, in cooperation with the “Promise for Tomorrow Training” program, organized the “E-Commerce, Entrepreneurship and Marketing” courses for third and fourth year university students in the provinces affected by the earthquakes. After its launch, one hundred young people participated in the training program, commemorating the centennial of the Republic of Turkey. Hepsiburada plans to start the second phase of the program in the new academic semester.
• Hepsiburada donated 235,000 books and toys to children living in the earthquake-affected area. This is funded through the “Every Order is a Gift” campaign with customer contributions. Hepsiburada also reached over 4,000 children in the region through the Program’s social activities.

The program is expected to run for two years from its inception.

Forward-looking statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Safe Harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, and includes all statements, other than statements of historical fact, contained in this press release, including, without limitation, statements regarding Hepsiburada’s Trade and Technology Empowerment for the Earthquake Region program. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” ​​”future,” “intends,” “plans,” “believes,” “estimates,” “goals,” “likely” and similar statements.

These forward-looking statements are based on management’s current expectations. However, our management cannot predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are not promises or guarantees, but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause the actual results, performance or achievements of Hepsiburada to differ materially from its expectations expressed or implied in the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative events resulting from epidemics or natural disasters, other negative events in Hepsiburada’s business or unfavorable legislative or regulatory developments. We therefore caution against relying on these forward-looking statements and qualify all of our forward-looking statements with these cautionary statements. For a discussion of additional factors that could affect the outcome of such forward-looking statements, please see our 2023 Annual Report filed with the SEC on Form 20-F April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, and other documents filed or furnished to the SEC by Hepsiburada from time to time. Copies of these documents are available online from the SEC at www.sec.gov or in the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated in the forward-looking statements contained in this press release. Any such forward-looking statements constitute management’s estimates as of the date of this press release. You should not rely on these forward-looking statements as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements contained in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives disclaim any obligation to update these forward-looking statements in light of new information or future events. Accordingly, you should not place undue reliance on forward-looking statements.

About Hepsibura
Hepsiburada is a leading e-commerce technology platform in Turkey, connecting over 64 million members with over 248 million SKUs in over 30 product categories. Hepsiburada delivers goods and services through its hybrid model combining first-party direct sales (1P model) and third-party marketplace (3P model) with approximately 102 thousand sellers.

With its vision of leading the digitalization of commerce, Hepsiburada operates as a reliable, innovative and purpose-driven companion in the daily lives of consumers. Hepsiburada’s e-commerce platform provides a wide ecosystem of opportunities for merchants and consumers, including: last-mile delivery and fulfillment services, advertising services, on-demand grocery delivery services, and payment solutions offered by Hepsipay, Hepsiburada’s payment partner and BNPL solution provider. HepsiGlobal offers a selection of international merchants through its inbound arm, while its outbound operations are designed to enable merchants in Turkey to sell cross-border.

Since its establishment in 2000, Hepsiburada has been driven by purpose, leveraging its digital capabilities to advance women’s role in the Turkish economy. Hepsiburada launched its Technology Empowerment for Women Entrepreneurs program in 2017, which has supported over 53,000 female entrepreneurs across Turkey to reach millions of customers with their products.

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