Goofish inspires young people to take on extra jobs

Online, Goofish has invited Luo Xiang, a famous lawyer, and Yang Tianzhen, a famous celebrity agent, as its spokespersons, who are very popular among young people. Searching for “Goofish CV” in the Goofish app will bring up a variety of CV templates for users to choose from. People can showcase their free time, hobbies, experience, skills, and more on their CVs, and once posted, they can wait for potential employers to contact them.

Offline, Goofish transformed Hangzhou Subway Line 1 into an “Encouragement Bread” train, inspired by Doraemon’s animated film “Memory Bread.” “Encouragement Bread” is randomly distributed on the subway train, encouraging people to pursue both their dreams and practical needs by earning money from their interests and knowledge.

According to the Young People 2023 Side Hustle Report, the vast majority of workers have considered “quietly doing extra work to wow everyone,” and more and more young people are feeling anxious because they don’t have a side hustle. However, the research results show that 15.4% of young people have not earned money through side-business activities, 67% of young people’s monthly income from side-business activities is less than RMB 3,000 (approx. USD 412.72), and only 12.6% of young people can earn more than RMB 10,000 (approx. USD 1,375.14) per month through side-business activities.

By introducing the CV function, Goofish meets young people’s demand for part-time work and provides more usage scenarios, embodying the brand’s concept that “life can have another path”.