Adyen and Noon join forces to streamline e-commerce payments in the UAE

By Gloria Methri

Adyen has partnered with UAE e-commerce platform noon to help accelerate the region’s digital economy. Launched in 2017, noon is now a digital ecosystem of products and services designed to serve and support local consumers and businesses in the UAE, Saudi Arabia, and Egypt.

The company has developed noon payments, an internal infrastructure to support its own payment needs. Noon has now partnered with Adyen to enhance payment solutions for merchants and customers in the region.

Adyen’s single platform offers a comprehensive set of services, including point of sale, advanced 3D security and risk configurations, and shopper insights. This partnership enables noon to accelerate e-commerce innovation across the region.

“We are proud to support noon’s ambitions. It is a pleasure to work with local companies that have shaped the e-commerce landscape in the MENA region. Our goal is to provide noon with a seamless payments platform that not only meets the current needs of merchants and customers, but also anticipates future challenges and opportunities in the rapidly evolving digital economy. By combining our global experience with noon’s deep understanding of the local market, we are confident that our partnership will drive significant growth and innovation in the e-commerce landscape in the UAE,” he said. Sander Maertens, Head of Middle East Region at Adyen.

By integrating Adyen’s advanced payment solutions, noon can significantly improve the customer experience. The partnership will streamline payment processes, reduce fraud, and provide valuable customer insights, leading to a safer and more efficient shopping experience. This will enable businesses to better understand consumer behavior, tailor their offerings, and create a more engaging and personalized shopping experience that meets changing market needs.

“noon has rapidly built deep, native payments capabilities to deliver the best-in-market payments experience here in the Middle East. We are now bringing on board Adyen to help us take our efforts to the next level. Adyen provides excellent global capabilities as a digital payments company and we are excited to partner with them to enhance the experiences of our merchants and customers,” he said Mosam Gadia, Vice President of Payments at Noon.