Rebecca Flaman joins Diamond as executive vice president

Diamond has announced a key hire as part of its evolution, with Rebecca Flaman joining as executive vice president, business leader. Rebecca joins the senior leadership team at Diamond, working alongside Diamond Managing Director Lorri MacDonald to drive the agency’s growth and reputation.

“Throughout her career, Rebecca has consistently demonstrated a commitment to being a trusted ally to her clients while fostering an environment necessary to create innovative and groundbreaking work,” says Lorri. “We are thrilled to bring her unique leadership style to the agency as we expand our client base across multiple industry sectors, all with the goal of delivering impactful, attention-grabbing work that works.”

Rebecca is a driven, collaborative leader with over 18 years of experience leading integrated strategic advertising, communications and marketing programs across a multi-brand portfolio. She has built a career as a key driver of agency growth and creative reputation, contributing to some of the most recognizable and award-winning campaigns in Canada. Her innovative work includes projects for the Canadian Paralympic Committee, Right To Play and most recently Missing Matoaka, one of the most awarded campaigns in the world to raise awareness of missing and murdered Indigenous women and girls.

Recognizing that today’s brands are no longer built solely through traditional campaigns, Diamond has consistently built and diversified its core offerings alongside an exciting portfolio of clients. Recent wins include Canadian Blood Services, Post Cereal and Sinai Health.

“This is an exciting time for Diamond,” says Flaman. “The energy and momentum behind their vision is an unparalleled opportunity that I can’t wait to roll up my sleeves and be a part of.”

Rebecca is also an active advocate for women’s and parenting rights in the workplace, most recently serving as the Canadian Co-Chair of OmniWomen & Allies, a global organization dedicated to creating an enabling environment for women to connect, learn, and grow.

Rebecca is the latest in a series of leadership appointments, following the appointments of Peter Ignazi and Lori Davison as CCO and CSO, respectively.