Robin Liu to lead OnePlus India operations amid top-level reorganization

Handset maker OnePlus has confirmed that it has reinstated Robin Liu as the head of India operations and reappointed Ramagopala Reddy as vice president as part of an internal restructuring. Robin had previously headed OnePlus India sales for around 19 months till January 2022. The company said it is strengthening its core presence and further expanding its presence in the Indian market, said a report by news agency IANS.

This comes at a time when Samrudh Pai, who oversaw OnePlus’ offline business, has left the company. Earlier, sales director Ranjeet Singh was assigned to head OnePlus’ online business in the country.

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“In addition to Robin Liu joining us, we are also pleased to announce that Ramagopala Reddy has joined us as Vice President of OnePlus India,” the company said in a statement.

OnePlus added that it continues to have a “strong and stable leadership team in India.”

No Indian CEO for OnePlus India operations

Interestingly, Navnit Nakra, former CEO of OnePlus India, left the company in June last year. During his exit, the handset maker said: ABPLive in a statement that it would “continue to strengthen its focus on India.” The company has not appointed any Indian executive to head its operations in the country since Nakra’s departure. Reports suggest that the company’s key Indian executives now report to Max Chen, a former vice president at Oppo.

OnePlus recently made headlines for clashes with retailers in the country who threatened to stop selling OnePlus-branded phones. The South-West Region Organised Retailers Association issued an ultimatum, stating that it would ban the sale of OnePlus phones if the issues were not resolved by May 1. Despite this, checks at stores in the Delhi-NCR region and other parts of the country revealed that many retailers still had OnePlus devices in stock.

The boycott has spread to many states in the northern part of the country over similar complaints. In February, retailers across the country alleged that unauthorized diversion of products from e-commerce to retail channels was causing disruptions in the turnover of funds and depriving the government of additional turnover revenue from GST.