Carlsberg and Foodpanda join forces to enhance customer experience for quick shopping in Asia

Carlsberg Asia has expanded its partnership with foodpanda, Asia’s leading food and grocery delivery platform, to bring a wide range of Carlsberg beverages to consumers in an engaging and fresh way, especially at the right moments.

The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers. Carlsberg will also deepen its use of foodpanda’s extensive cloud grocery network via pandamart and its strong links with retailers via foodpanda stores to make Carlsberg beers more accessible.

According to foodpanda’s Delivery and Retail Trends 2023 report, beer is one of the top five most ordered food items in the Asia Pacific region. Combined with foodpanda’s data on customer shopping habits, this partnership ensures that consumers receive personalized recommendations and special Carlsberg promotions at specific points in their foodpanda app journey, increasing cart abandonment rates.

“We know our consumers love beer, which is why we’re excited to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favorite beverages in the freshest and most satisfying way possible,” said Raphael Zennou, Vice President of Quick Commerce at foodpanda. “Together, we’re not only meeting our consumers’ demand for high-quality beer, but also improving the overall shopping experience with fast and reliable, one-hour delivery. In true Carlsberg style, this is probably the best partnership in the world!”

Fresh beers, fresh experiences

Consumers can look forward to a series of exciting campaigns that will make their shopping experience at Carlsberg stores on foodpanda even more rewarding:

· Video campaign featuring Liverpool Football Club

· Exclusive Gift with Purchase (GwP) gifts such as cool boxes and colour changing mugs

· Special promotions and packages at Pandamart and 7-Eleven Singapore, the preferred retail partner of Foodpanda and Carlsberg,

· Responsible Drinking Campaign

“By leveraging foodpanda’s insights into consumer shopping habits, innovative logistics and technology solutions, we can provide our consumers with refreshing and high-quality Carlsberg beers with unparalleled convenience. This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer buying and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and attractive to beer lovers across Asia,” said Arindam Varanasi, Vice President, Commercial, Carlsberg Asia.

Leveraging our wide retail footprint to deliver Carlsberg for every occasion

The collaboration between Carlsberg and foodpanda also enables retailers, including Singapore’s favourite convenience store 7-Eleven, to engage with a wider audience and increase sales. This summer, foodpanda, Carlsberg Singapore and 7-Eleven Singapore joined forces to launch exclusive football-themed promotions on Carlsberg beers purchased at 7-Eleven stores via the foodpanda app, giving consumers a seamless and more enjoyable experience when purchasing their favourite beers. This included an exclusive football season promotion pack featuring Carlsberg Pilsner and Draught beers, which pair well with 7-Eleven’s ready-to-drink products.

“7-Eleven Singapore is delighted to partner with foodpanda and Carlsberg, two brands that share our commitment to providing enjoyable experiences to our customers. Combining the efficiency and reliability of foodpanda with our extensive 24/7 network of stores and our exciting Ready-To-Eat and snack offerings, this partnership enhances the 24/7 convenience of enjoying Carlsberg beers. At 7-Eleven, we are constantly innovating to stay at the forefront of the retail scene and meet the evolving needs of our customers, and this partnership is a significant step forward in that pursuit,” said Anushree Khosla, Managing Director, 7-Eleven Singapore.

This expanded partnership demonstrates how Carlsberg continues to connect its brands with customers across multiple channels on the foodpanda platform, including retailers such as 7-Eleven, pandamart, panda ads and tailored campaigns. With this expanded multi-vertical approach, foodpanda and Carlsberg will explore new ways to enhance the shopping experience for customers across Asia, meeting their diverse needs.