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Sportfive Esports World Cup Results and Amazon Partnerships

Posted on by darion

Amazon will host the EWC hub on its websites in Saudi Arabia and the United Arab Emirates. (Esports World Cup Foundation)

The foundation organising the inaugural Esports World Cup (EWCF) has forged new partnerships with sports marketing agency Sportfive and e-commerce giant Amazon.

Through the agreement with Sportfive, the agency will support EWCF in several areas, such as commercial advice (including the creation of an asset inventory and pricing strategy), expanding the partnership portfolio, strengthening the EWC partnership portfolio and media sales in selected territories.

Speaking about the agreement, EWCF Chief Sales Officer Mohammad Al Nimer said: “Sportfive has been an invaluable partner to us, bringing their international experience and expertise from Gamers8 to help us develop a world-class sponsorship strategy for the inaugural Esports World Cup.

“Their deep understanding of the esports ecosystem was instrumental in ensuring the partnership ran smoothly. We are excited to continue working with Sportfive, leveraging their exceptional account management services to maximize the value of our sponsors’ rights and assets.”

Meanwhile, Amazon will be a regional partner of the Esports World Cup.

As the official e-commerce partner of the event, Amazon will launch a dedicated EWC platform on its sites in Saudi Arabia (Amazon.sa) and the United Arab Emirates (Amazon.ae) where EWC events will be streamed live. Customers who purchase EWC tickets will receive discounts to use on Amazon.

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The event, currently taking place in Riyadh, Saudi Arabia from July 3 to August 24, will be officially broadcast on Amazon’s gaming-focused streaming platform Twitch, from which Amazon will stream the event to the EWC websites.

Further activations will take place throughout the month, including easier access to EWC via Amazon’s Alexa AI virtual assistant software.