Boohoo presents “The Boohoo Collective”

Fast fashion giant Boohoo has announced a new social commerce initiative that integrates thousands of creators directly into the shopping experience in the seller’s online store.

The initiative, called The Boohoo Collective, allows creators to curate and showcase their favorite boohoo products on personalized pages hosted on the retailer’s website. These pages will feature shoppable content from TikTok and Instagram, allowing creators to directly connect their followers with their favorite boohoo looks.

By sharing their unique page and discount code, creators can earn commissions and enjoy other benefits, such as early access to campaign premieres and the opportunity to attend exclusive influencer trips and events.

“We’re thrilled to be working with LoudCrowd to deliver an exciting new shopping experience for our customers, as well as elevate our influencer strategy in our key markets. We truly believe in the possibilities of this model and believe that this social media-led and personalised approach is the future of fashion e-commerce,” said Stephanie Riddell, Senior Influencer and PR Manager at Boohoo.

Boohoo’s innovative program aims to elevate creators into top-tier influencers through comprehensive support, including educational resources, events, and in-depth analytics. Each creator will have access to a dashboard to track their performance metrics, such as commissions earned, traffic generated, and conversion rates.

The initiative also promises to drive increased value from social media traffic to boohoo.com by seamlessly connecting content from social platforms with boohoo products.