Connect Neo Garden with Chinese Consumers with XiaoHongShu

SINGAPORE, July 8, 2024 /PRNewswire/ — In Singapore’s dynamic catering industry, Neo Garden, the leader of Neo Group Limited, sought to expand its customer base and increase sales of its catering and Ting Kat services. Turning to FY Ads for an innovative Xiaohongshu marketing strategy, Neo Garden leveraged the power of this popular Chinese social media and e-commerce platform, known as the Little Red Book. With over 200 million users worldwide, Xiaohongshu provides a compelling platform for discovering products, services, and trends, making it ideal for businesses like Neo Garden to connect with potential customers. Leveraging Xiaohongshu’s unique combination of user-generated content and e-commerce capabilities, Neo Garden created engaging content that resonated with users, resulting in significant increases in engagement and sales.

Campaign Objective

Neo Garden’s primary goal was to leverage Xiaohongshu to attract new customers and increase brand visibility among tech-savvy Chinese-speaking consumers in Singapore. Recognizing Xiaohongshu’s potential to reach a broad audience, FY Ads developed a tailored digital marketing campaign to effectively elevate Neo Garden’s online presence.

Our solution

FY Ads implemented a holistic approach to Neo Garden’s Xiaohongshu campaign: