Niraamaya Life appoints Ashwani Gandhi as CEO

Niraamaya Life announces the appointment of Ashwani Gandhi as its new CEO. With over 18 years of experience, he brings a solid background in the digital space, having worked with globally renowned brands like Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya, and global start-up Believe Pte. He is also an alumnus of IIM Lucknow and holds multiple degrees in management from institutes.

Ashwani Gandhi will head three business verticals – Retreats, D2C and Products – with an aim to transform Niraamaya Life into a digital wellness platform.

It plans to enhance leisure stays by offering personalized wellness programs, expand its D2C reach through e-commerce strategies and introduce new wellness products based on product innovations.

At the heart of this initiative is the wellness app ‘Niraamaya Life’, which offers services such as yoga, Ayurveda, sleep management and mindfulness to promote overall health and peace.

Ashwani Gandhisaid, “I am excited to join the Niraamaya family, a well-established and strong brand with a global presence in the wellness segment. Our move into the direct-to-consumer space is a natural progression and I look forward to leading this transformational journey. By expanding our offerings and driving innovation across verticals, including the launch of the D2C app ‘Niraamaya Life’, we aim to further enhance and elevate the wellness experience for our customers across the globe, creating an ecosystem that nurtures health and well-being.”

As part of its ongoing pursuit of excellence, Niraamaya Life is set to showcase its line of consumer products, reaffirming its unwavering commitment to luxury wellness. Niraamaya Life aims to become the preferred choice for wellness enthusiasts worldwide by presenting a range of offerings that promote holistic wellness.