Broker to change name after takeover announcement

Seventeen Group continues acquisition streak with purchase of Gen2 Broking.

Based in the Midlands, Gen2 controls £5m of gross written premiums (GWP) and focuses on corporate clients.

Following the transaction, the company will be renamed James Hallam and will become the brokerage subsidiary of Seventeen.

Seventeen chief executive Paul Anscombe said the business was “a natural fit for us”.

“We will be expanding our presence in the Midlands over the coming years, using Gen2 to create a central hub,” he added.

“In due course the company will be renamed James Hallam.”

Other offers

It is one of a number of acquisitions Seventeen has made this year, the most recent being the acquisition of East Pennine Insurance Consultants in June.

In the same month, the company also acquired Wisemans Insurance Services and North West Risk Solutions.

Jon Nottingham, head of Gen2, said his company joined Seventeen because it was a “perfect cultural fit for us.”

“Building the company over the past six years has been incredibly challenging, but we remain committed to authentic, independent brokerage, and as such, Seventeen is a perfect fit for our culture and a place we will enjoy being a part of,” he added.