Leading Australian Brand XTM Performance Chooses WFX PLM for Digital Upgrade

XTM Performance, a leading player in the Australian winter and outdoor sports equipment market, has signed an agreement with WFX – the PLM software company of the World Fashion Exchange. This partnership is a key step in XTM’s journey to increase productivity, efficiency and overall operational excellence.

XTM Journey

XTM Performance, a leading Australian brand, has partnered with WFX on PLM software. Known for equipping the Australian team for the Winter Olympics, XTM faced challenges with manual processes. WFX’s flexible and intuitive PLM system will streamline XTM’s product lifecycle management and integrate seamlessly with SAP ERP, enabling XTM to grow in the future.

Founded in 1999, XTM Performance has carved out a niche in the Australian and now global market, specialising in performance apparel for winter sports and outdoor enthusiasts. Renowned for its high-quality, durable apparel, XTM has been awarded the prestigious title of Official Merchandise Supplier to the Australian Winter Olympic Team. Over the years, generations of Australian Winter Olympic athletes have relied on XTM products, cementing the brand’s reputation for excellence in performance apparel.

Despite its success, XTM faced significant challenges due to its reliance on manual processes to manage collections, design specifications, supplier communications, and production tracking. These inefficiencies created bottlenecks, making it difficult for the team to focus on design and development and meet tight customer deadlines.

Path to PLM

When XTM began investigating PLM solutions, they were initially skeptical due to previous negative experiences with rigid, cumbersome systems. However, their in-depth evaluation process revealed that WFX PLM stood out for its flexibility, user-friendly interface, and comprehensive functionality.

The due diligence carried out by the team included a detailed evaluation of every aspect of the product and consultation with existing WFX customers in Australia such as Showpo, SPELL and Forever New who provided us with positive feedback and assurances.

XTM Team, shared their enthusiasm about the partnership: “Our research into different PLM programs really piqued our interest in WFX’s PLM. It’s the entire process from product design and management, through planning, purchase orders, confirmations and communication. All of this can be achieved in a way that is efficient, intuitive and user-friendly, which will really increase XTM’s productivity, efficiency and effectiveness.”

Strengthening XTM for the Future

WFX PLM will enable XTM to manage the entire product lifecycle from design to production, including product development, planning, supply chain management, and communication with both suppliers and internal stakeholders. It will improve visibility and coordination, ensuring on-time delivery and high-quality production. Integration with SAP ERP will ensure no data redundancy or duplication of work.

WFX’s supplier communications capabilities will enable XTM to seamlessly send and receive information from suppliers, providing real-time visibility into order status and schedules, significantly increasing supply chain efficiency and responsiveness.

The modern and intuitive WFX PLM interface ensures a smooth learning curve, allowing the XTM team to quickly adapt and maximize productivity and operational efficiency.

“Our goal is to make XTM a self-sufficient team that is not only able to use PLM, but also to manage it efficiently. From our experience with over 600 customers in over 50 countries, we know how crucial this reinforcement is to maintaining momentum and achieving long-term success,” he adds. Rupan Chand, Territory Manager, WFX Australia.

The partnership between XTM Performance and WFX marks a transformational step in the digital evolution of the sportswear industry. Leveraging the advanced capabilities of WFX PLM, XTM is poised to increase operational efficiency, ensure on-time delivery of high-quality products and set new industry benchmarks. As XTM embarks on this journey, it is well-equipped to meet and exceed the expectations of its customers and stakeholders.

Note: The content of this press release has not been edited by the Fibre2Fashion team.

Fibre2Fashion Press Office (HU)