Online Grocery Shopping Penetrates Level III, IV: LocalCircles Study

2 out of 3 consumers who use online grocery platforms to purchase groceries say they prefer delivery within 3-24 hours with no delivery fees

Shivani Shinde

Since Covid-19, online grocery delivery has evolved into Tier-I and -II. Now, it has reached Tier-III and -IV. LocalCircles conducted a study to find out how consumers are buying groceries online.

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24 hours new delivery time for online platforms

Blinkit, Swiggy Instamart and Zepto deliver within 8-20 minutes
Flipkart within 16-36 hours
BigBasket delivers within 15-30 minutes
JioMart within 24-72 hours
Amazon Fresh in 3-9 hours

Note: The study was conducted on over 70,000 people

Grades*

Amazon Fresh and Zepto Lead Reviewed Online Grocery Platforms

Amazon Fresh and Zepto received the highest rating of 3.5/5
BigBasket, Flipkart, Blinkit, Swiggy Instamart, got 3/5 rating
JioMart got the lowest rating of 2.5/5

Amazon Fresh and Flipkart got the highest rating for value for money

Q-commerce a generation Z phenomenon

2 out of 3 consumers who use online grocery platforms to purchase groceries say they prefer delivery within 3-24 hours with no delivery fees
17% want their groceries delivered within 30 minutes

2 out of 3 consumers who use online grocery platforms to purchase groceries say they prefer delivery within 3-24 hours with no delivery fees Shivani Shinde

2 out of 3 consumers who use online grocery platforms to purchase groceries say they prefer delivery within 3-24 hours with no delivery fees

Shivani Shinde