UCG Chooses HotWax Commerce as Its Omni-Channel OMS for Shopify POS

HotWax Commerce, a leading provider of Omnichannel Order Management solutions in the Shopify space, is excited to announce a strategic partnership with Unified Commerce Group (UCG). Frank And Oak, a Canadian award-winning sustainable fashion brand, is a pioneering brand in the UCG portfolio that has implemented HotWax Commerce OMS with Shopify POS, strengthening its omnichannel initiatives such as Mobile Checkout, Buy Online Pick Up In Store, Endless Aisle, Ship from Store, and Buy Online Return In Store.

UCG actively curates a portfolio of direct-to-consumer (DTC) brands with a mission to acquire purpose-driven businesses and help them grow. UCG strongly believes that in today’s retail landscape, offering seamless omni-channel experiences is essential to the success of global businesses.

HotWax Commerce OMS, combined with Shopify POS, seamlessly replaced the previous NewStore platform, offering mobile POS and omni-channel order management capabilities. UCG began looking for alternatives to NewStore’s mobile POS, and Shopify POS emerged as a natural competitor given their existing Shopify eCommerce infrastructure. However, UCG encountered limitations with Shopify POS, particularly in terms of advanced in-store inventory management and omni-channel order management capabilities, which were integral to their business. It was during this search that they discovered HotWax Commerce. After realizing that HotWax Commerce was pre-integrated with both Shopify POS and Shopify eCommerce, as well as pre-integrated with Netsuite ERP—the ERP used by Frank And Oak—UCG’s confidence grew. After conducting advanced technical discussions and product demos with our team, UCG quickly made the decision to move to HotWax Commerce and Shopify POS, just a few weeks after their initial inquiry.

Leo Lo, CTO of UCG, said, “We wanted a platform that offered powerful order and inventory management, while also being easy to use and having solid integration with NetSuite and Shopify, which made HotWax Commerce an easy choice for us. This partnership helps UCG realize a key part of our vision — providing our customers around the world with a truly seamless omnichannel experience.”

Additionally, Wangshui Wei, Enterprise Architect at UCG, emphasized the speed and efficiency of the implementation process, stating, “We wanted to implement Shopify POS and HotWax Commerce in just 4 months as our previous vendor contract was about to end. Our internal development team, along with the HotWax implementation team, worked hard to execute the implementation, and we successfully deployed the systems to all 15 stores ahead of schedule.”

Anil Patel, CEO of HotWax Commerce expressed his pride in the partnership, saying, “UCG is in the process of building a multi-faceted technology stack for its brands that elevates the global standard in retail. We are proud that they have selected HotWax Commerce as a key strategic partner in their suite of solutions.”

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