AstroLabs Enables MyAlice to Expand to Saudi Arabia – My Startup World

MyAlice, a leading provider of omni-channel customer service and customer engagement solutions, has expanded its operations to Saudi Arabia with the help of AstroLabs, a leading expansion platform in the Gulf, and opened its headquarters in Riyadh.

Since 2021, the company has been helping online businesses, especially e-commerce businesses, deliver exceptional customer experiences across multiple channels by better understanding their customers’ unique needs and preferences.

Building on its success in international markets such as Southeast Asia, the UAE, Oman and Pakistan, the company aims to grow its presence in the Kingdom by helping local brands increase conversion rates, improve customer satisfaction and achieve greater visibility.

“Saudi Arabia has become a hotbed of development and growth, and we are excited to support MyAlice as it continues to advance its mission to become a disruptive force in the omnichannel e-commerce and customer engagement space in the Kingdom. There has never been a better time to explore the opportunities that this emerging sector offers,” said Alex Nicholls, Chief Expansion Officer at AstroLabs.

Co-founders Shuvo Rahman and Daniyal Baig acknowledged the growing market opportunity with government support and the presence of key e-commerce players such as Zid and Salla. With the launch of the integration with Salla & Zid, the company is able to strengthen its presence in the Saudi market and leverage an active list of over 60,000 Saudi online businesses.

“To complement this growth and help realize Saudi Arabia’s Vision 2030, MyAlice provides enterprises with a single platform to grow revenue by delivering best-in-class customer engagement, driven by automation and co-pilot,” they continued.

With advanced capabilities, support and a large corporate client base, the company is well-positioned to build strong competitive positions in the $13.6 billion market billion e-commerce marketplace, serving larger groups of brands and retailers based in Saudi Arabia.

As the company expands into the Saudi market, MyAlice recently participated in the Techstars Founder Catalyst program, a significant step in MyAlice’s commitment to integrate with the local ecosystem and gain a stronger foothold in one of the largest e-commerce markets in the world.