Indhu Radhakrishnan Launches Culturati | 1 Indian Dot Com TV

Mumbai: Pepper Media co-founder Indhu Radhakrishnan has launched Culturati, a curated e-commerce platform aimed at supporting traditional and indigenous Indian arts and crafts. Backed by a team with over two decades of experience in digital media and storytelling, Culturati promises to bring the rich heritage of Indian artisans to a global audience.

Culturati will showcase a carefully curated collection of traditional arts and crafts, each with its own unique history and cultural significance. The platform aims to promote sustainability by working closely with artisans to ensure fair trade practices and use of eco-friendly materials. By offering a platform and marketing support to these artisans, Culturati aims to preserve traditional crafts and ensure sustainable livelihoods for artisans across India.

Radhakrishnan expressed her excitement about the launch, stating, “Our mission is to make tradition cool again. Culturati is not just an e-commerce platform; it is a celebration of India’s rich artistic heritage. By connecting traditional artisans with global consumers, we aim to create a sustainable ecosystem that honors and preserves our cultural heritage.”

Pepper Media, under the leadership of Indhu Radhakrishnan, has established itself as a digital media powerhouse, renowned for its innovative storytelling and content creation. Using this expertise, Culturati will tell the story of each artisan, creating a deeper connection between the consumer and the craft. This emphasis on storytelling not only highlights the craftsmanship but also honors the cultural heritage and traditions behind each piece.

Culturati aims to provide a seamless shopping experience, combining the authenticity of traditional crafts with the convenience of modern e-commerce. The platform will feature a wide range of products including art, décor, fashion jewellery and more, all sourced from skilled artisans from across India.

Culturati invites everyone to explore the vibrant world of Indian crafts, support local artisans and take part in a journey to preserve India’s artistic heritage. For more information, visit www.culturati.in.