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Ago, TikTok and Chinese e-commerce players in Western countries

Posted on by darion

Dublin, July 9, 2024 (GLOBE NEWSWIRE) — The report “Temu, TikTok and Chinese e-commerce players in Western Europe: What can brands and retailers learn from their rapid growth?” has been added to Research & Marketing.com offering.

Retailers with roots in China continue to grow their share of e-commerce in Western Europe, despite concerns about their sustainability credentials.

As inflation persists in Western Europe, retailers with roots in China are gaining share in e-commerce sales. Their low prices, wide range of goods, gaming apps and relentless advertising campaigns are proving attractive to cost-conscious consumers, even amid growing concerns about their sustainability credentials and treatment of workers.

Key question: What is behind the success of Temu, Shein, AliExpress and TikTok Shop in Western Europe and how can local brands and retailers compete with them?

Key stats: Shein, Temu and Alibaba’s AliExpress and Miravia had a combined share of e-commerce sales value in Spain of 9% in 2023, up from 6% in 2022.

Here is the full text of the report:

  • 2 Ability to export files for easy reading, analysis and sharing.
  • 6 Charts: Reliable data in a simple form for presentation and quick decision-making.

Main topics:

  • summary
  • Retailers with roots in China are entering Western Europe
  • How should brands and retailers in Western Europe respond?
  • Sources
  • Multimedia gallery

Charts

  • AliExpress, Miravia, Shein and Temu increase their combined share of European e-commerce
  • With the rise of Temu and Shein, Asian shopping apps are gaining share in the European download market
  • Temu and AliExpress are among the top 10 most visited online stores in the UK
  • All growth in the use of Fast-Fashion apps in Western Europe comes from Shein and Temu
  • AliExpress is the third most visited retail site in Spain
  • TikTok is the second most popular social media platform for social commerce shopping

Featured companies

  • AliExpress
  • Miravia
  • She in
  • You
  • TIK Tok

For more information on this report, please visit https://www.researchandmarkets.com/r/osel15

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  • Chinese e-commerce in Western Europe