Optimizing Your Visual Content Strategy with AI: The Future of E-Commerce in the US – Research Report

What’s inside

Visual content (images or illustrations of a product that are intended to advertise or sell the product to the consumer) plays a fundamental role in determining the success of brands and retailers operating online.

In this report, we explore the importance of optimal visual content in e-commerce in the US and analyze the challenges and benefits for brands and retailers in improving their visual content strategies.

Stand out in a competitive online marketplace by implementing our key recommendations to succeed with your visual content strategy and understand the role of technology (including AI) in supporting your e-commerce goals. Dive into key insights from Coresight Research’s consumer and brand/retailer surveys.

This report is produced and made available to non-Coresight Research subscribers in partnership with Vizit, an image analytics company that uses image processing and artificial intelligence to enable brands and retailers to test, measure, and optimize product visuals for maximum effectiveness for any audience.

Data in this research report switch on:

• US Online Retail Sales and E-Commerce Penetration, 2023–2028E
• US Brands and Retailers (Survey Analysis) – Number of channels used to share product visuals, benefits of testing visual content, challenges and benefits of leveraging technology, challenges brands and retailers face as they work together to improve their visual content strategy, and more!
• US Consumers (Survey Analysis) – The Impact of Product Image Quality on Purchasing Decisions

Other relevant studies:

Non-subscribers can access the report by filling out the form on this page. The report will arrive in your inbox after you fill out the form.