Hexaware Unveils Gen AI Customer Experience App, Now Available on AWS Marketplace

PRNewswire

Mumbai (Maharashtra) (India), July 9: Hexaware today announced the launch of its Gen AI for Retailer app on AWS Marketplace, a digital catalog of thousands of software offerings from independent software vendors that make it easy to find, test, purchase, and deploy software running on Amazon Web Services (AWS). Designed specifically for e-commerce retailers, the app leverages generative artificial intelligence (Gen AI) to automate the creation of product descriptions, streamline bulk image uploads, and transform product visualizations to increase customer engagement and improve search engine optimization (SEO).

AWS customers can now easily purchase and manage the Hexaware Gen AI for Retail app directly in AWS Marketplace.

“In today’s competitive e-commerce environment, compelling product descriptions and visually appealing imagery are essential to attracting and converting customers,” said Arun “Rak” Ramchandran, President and Global Head, Consulting & GenAI Practice, Hi-Tech & Professional Services, Hexaware. “Gen AI App for Retailers empowers retailers to overcome these challenges by automating tedious tasks and generating content that we believe will resonate with their target audience.”

The app acts as an image-based product description generator. It analyzes uploaded product images and automatically generates descriptions, saving retailers time and resources. It also improves inventory management by allowing users to upload product images for multiple items at once. The app’s “Shift Image Lifestyle Transformation” feature leverages Gen AI to update product visuals to match desired brand imagery and lifestyle aesthetics to support a more personalized shopping experience.

Arun “Rak” Ramchandran added, “By leveraging the app’s feature set, e-commerce retailers can create a trifecta approach to achieving their goals. First, visuals paired with SEO-rich descriptions will grab attention and boost search rankings. Second, engaging descriptions will keep customers engaged and increase conversions. Finally, automation frees up valuable time for strategic initiatives, allowing retailers to focus on what matters most.”

“This app leverages Hexaware’s comprehensive data and AI capabilities to not only automate but also intelligently empower the content creation process,” said Girish Pai, Global Head – Data & AI, Hexaware. “Using targeted prompts and large language models (LLMs), it optimizes product descriptions for search engines and creates lifestyle images to enhance the consumer experience. We are excited about this AI-driven solution that aims to solve a real business problem by providing a solution that empowers business owners.”

About Hexaware Technologies

Hexaware is a global technology and business services company. Our 30,000+ Hexavarians wake up every day with one goal: to make people smile through great people and technology. With this goal gaining momentum, we are on track to fulfill our vision of being the world’s most loved digital transformation partner. We also strive to protect the planet and build a better tomorrow for our customers, employees, partners, investors and the communities in which we operate.

With 50 offices in 19 countries, we enable enterprises around the world to realize digital transformation at scale and speed by partnering with them to build, transform, run and optimize their technology and business processes. Learn more about Hexaware at https://www.hexaware.com.

Logo: https://mma.prnewswire.com/media/2237417/Hexaware_NEW_Logo.jpg

(ADVERTISING DISCLAIMER: The above press release was provided by PRNewswire. ANI assumes no responsibility for its content)