Sila Services Announces Leadership Team Appointments and Promotions

Sila Services, a leading home services platform serving more than 30 brands in the Northeast, Mid-Atlantic and Midwest regions, recently named two new members to its leadership team, promoting Eddie McFarlane to the position of Chief Learning & Development Officer and was promoted Andrew Moffatt to the Marketing Director.

Heather Peters joined Sila Services as HR Director. Heather brings over two decades of experience as an influential HR leader with General Electric, Highmark, Suez, and Veolia. Prior to Sila Services, she served as Chief HR Leader for Veolia Water Technologies & Solutions in North America, supporting 4,000 team members across dozens of field locations. In her new role as Chief People Officer, Heather will focus on driving people-centric initiatives, implementing best practices across all aspects of HR, and providing expertise in actively supporting both organic and M&A-driven growth for the field teams.

Keith Chisolm joined Sila Services as Technical DirectorWith a background in the service industry, Keith honed his skills during his time at Rentokil Initial in both: United Kingdom AND United Statesconsistently delivering transformational results. Throughout that time, he has built a history of developing high-performing teams in IT, project management and acquisition integration. As CTO of Sila Services, Keith will lead key initiatives to revolutionize the customer journey, elevate the associate experience and increase operational efficiency through breakthrough innovation.

Eddie McFarlane was promoted from Vice President of Science, Development and Engagement to the position of Director of Science and Development. Eddie joined Sila Services in May 2023 and leveraged his decades of experience in the HVAC industry to build Sila University, a comprehensive approach to professional and technical skill development for technicians, service representatives, sales managers and leaders throughout the Sila Services organization. Eddie’s passion for guiding others in their professional development will be even more important as the company continues its trajectory of accelerated growth.

Andrew Moffatt He was promoted from Vice President of Marketing to Marketing Manager. Before joining Sila Services in 2019, Andrew began his career at The Ritz-Carlton and then honed his marketing experience with leading brands such as AmeriGas, PPL, The Home Depot, and Pepsi-Cola. During his five-plus years at Sila, Andrew led the building of an exceptional marketing organization that leverages data and continuous innovation to drive the most successful ROAS-focused team in home services. By creating an integrated Center of Marketing Excellence, augmented and locally aligned by a team of Regional Marketing Managers, he has developed a unique customer journey that has enabled Sila Services to consistently outperform the industry.

“I am extremely proud to welcome Heather and Keith to the leadership team and congratulate Eddie and Andrew on their well-deserved promotions,” he said. Jason RabbinoCEO of Sila Services. “The combination of Heather’s academic leadership experience and Eddie’s proven success as an industry leader in home services gives Sila Services unmatched breadth and depth of commercially focused leadership to drive People First as our #1 core value. The addition of Keith to our leadership team aligns with our commitment to continue to execute a differentiated, scalable and customer-centric technology strategy. He will play a key role in ensuring Sila continues to optimize the use of current and emerging technologies to enhance the employee and customer experience across our brands. Andrew has proven his skills as a best-in-class marketing leader in home services, so we are excited that his promotion to CMO will provide additional success for Sila while allowing us to continue to build on our industry-leading marketing organization. Heather, Keith, Eddie and Andrew, in collaboration with the broader Sila leadership team, will continue to accelerate our industry-leading people, operations and financial performance.”