Amazon Launches All-New Echo Spot Ahead of Prime Day

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Brief description of the dive:

Adding another Alexa-enabled device to its lineup, Amazon has launched an all-new smart alarm clock, the Echo Spot, the e-commerce giant announced on MondayThe device is based on the original Echo spot from 2017, but according to the company, it offers “better graphics and improved sound quality.”
Amazon is offering a product price reduction as part of its Prime Day sale, offering the Echo Spot for $44.99 for Prime members through July 17, which is a discount of over 40% off the regular price of $79.99.
Available in three colors, the Echo Spot displays weather forecasts, plays music, broadcasts news and can be connected to compatible smart home products, according to a press release. The device can also be set up with Alexa Routines to help automate everyday tasks.

Diving Insight:

The debut of Amazon’s Echo Spot coincides with the company’s investment in other technology tools. Earlier this year, Amazon introduced RufusAI-powered generative shopping tool, following its first beta launch.

CEO Andy Jassy in April said Amazon is building a range of generative AI applications across its consumer segment, with a focus on improving Alexaproviding better advertising opportunities, developing digital shopping assistants and creating merchant-centric applications.

However, last fall Amazon announced that release “several hundred” roles from its Alexa division. The company at the time declined to confirm how many employees were affected or what their specific roles were within Amazon’s devices division. The company is also reportedly considering charging a subscription fee for Alexa, which could help cover the costs of the technology.

Amazon, meanwhile, touted the voice assistant’s popularity in its Echo Spot announcement. “Alexa responds to many requests every millisecond, with customers asking for the weather, setting a reminder, or setting an alarm tens of millions of times a day,” the company said.

In addition to the Echo Spot device, Amazon is offering Prime Day discounts on a variety of products from brands like Sony, Allbirds, Clinique, and The peloton. Meanwhile, other major retailers, including Best Buy, Target, Walmart and Kohl’s, organizing your own summer sales At the same time.