Gopuff joins forces with Tom Brady

Photo courtesy of Gopuff

Online retailer Gopuff has partnered with legendary NFL quarterback Tom Brady with multi-year strategic partnership.

Brady, who is also an investor in the e-commerce company, will work with Gopuff on product development, content creation and more as the platform looks to build brand awareness and deliver exceptional customer experiences, the Philadelphia-based company announced.

“Since I first started using Gopuff, I’ve been amazed at how fast and seamless the delivery experience is, with so many different options at their fingertips,” said Brady. “I’m excited to partner with the Gopuff team to continue to drive innovation and help create even better experiences for their customers.”

Yakir Gola, CEO and co-founder of Gopuff, added that“We are thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue.”

“For over two decades, Tom has made history on the pitch, breaking records, exceeding almost every expectation, and leading teams to victory,” said Gola. “With a shared passion for innovation, we will define the future of commerce together and make Gopuff the world’s go-to solution for immediate, everyday needs.”

The partnership includes:

• Exclusive Product Collaboration: Gopuff and Brady will collaborate to develop exclusive products available exclusively to Gopuff customers.
• TB Health & Wellness Category: A new category on the Gopuff app and website developed by Brady will be available in the coming weeks, complemented by products such as Nobull and TB12, and others.
• The Brady Bag: Developing a Line of Culturally Relevant Products “bag” In addition to collections like the Yes Chef Bag and The Game 7 Bag, Gopuff will launch its first celebrity-branded tote and bag collection in collaboration with Brady.
• E1 Team Brady: Gopuff will also become the official drop-ship partner of the electric powerboat racing team E1 Team Brady.

On Wednesday, Gopuff revealed another off-the-field partnership. The e-commerce company has teamed up with Prime Video Invites Fans to Use Sausage Satchel, Exclusively on Gopuff, for Hands-Free Summer Barbecues on the occasion of the premiere of the new series, Sausage Party: Foodtopia on Prime Video. Starting Thursday, Gopuff customers in select locations nationwide can receive a bag of sausages as a free gift with a purchase of $25 or more in the Gopuff app. A Gopuff user can receive a maximum of one gift.

Gopuff is an e-commerce company offering home goods, groceries, over-the-counter medicines and more. It has hundreds of micro-fulfillment centers and multi-channel retail stores in the US and UK.

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