Not sanctions, but donations. Ferragni “think philanthropist”

From now on, when Italians are caught with a traffic ticket, they will be able to tell the officer on duty that they refuse to pay the ticket, but instead want to make a voluntary payment. A donation in the amount indicated on the ticket issued to them. Finally, Chiara Ferragni has just declared that after the Antimonopoly Office closes its investigation into the “Easter eggs” and the settlement, it will make a donation. The Antimonopoly Office has accepted the entrepreneur’s commitment, mentioned in the note from her companies, to pay “voluntary financial contribution which is donationand it is not a penalty, but a minimum general penalty 1 million 200 thousand euros for the social enterprise “I Bambini delle fate”“. A deal to prevent further damage to her image. Of course Ferragni could have thought of this earlier, perhaps when the Pandoro affair came to light, saying ‘maybe I made a mistake in something else.’ But she didn’t, and now she’s clinging to that minimal grip for dear life.

Italy is a wonderful country where a fraud accusation, compounded by a weakened defense, is downgraded by the influencer to a communication error, and an antitrust penalty can be recast as a voluntary donation. And so, between one youthful regression and another of Ferragni desperately trying to keep her followers by trying to prove she’s just like them and immaturely taking digs at her ex-husband, Italians have also learned something new.Think of yourself as a philanthropist“, could become the new motto of the influencer who convinces himself that he is doing good and in this way tries to convince others that he is doing the same.

And maybe in this way she will also manage to make people forget that the Milan prosecutor’s office was investigating her for fraud, both in the Pandoro case and in the Easter eggs. It is possible that this strategy will also prove useful in the context of a possible referral to court, based on the decision of the Milan prosecutor’s office and the investigating judge. In the meantime, the summer will pass in this way, and Ferragni, in luxury travel and the second is an embarrassing story and the second, try to distract from serious matters. Is that enough?

No. The brutal truth is this. Chiara Ferragni’s credibility has been destroyed. It will be difficult for her to continue working as an influencer, at least in Italy, and the proof of this is the fact that from December to today, in 7 months, the only sponsored content is a hotel in Forte dei Marmi. And there doesn’t seem to be a line of companies willing to sign checks with 5 or 6 zeros to see their products on her profile, which at the height of her success was a billboard for promotional ads. On top of all that, there’s the rumor that her flagship store in Milan, the jewel in the crown of an empire that’s crumbling in her hands, is closing. The latest “donation” of 1.2 million is unlikely to change the course of events.

Everyone has to realize sooner or later that they have cycle completedThe sooner Ferragni realizes this, the sooner she can build a new life for herself, putting an end to the embarrassment of her fans who see the character she has built over the years struggle to return to who she was and who she will no longer be.