Cash Register Company Bold Commerce Hires CFO and Head of Sales and Agency Partnerships – Retail Technology Innovation Hub

Tie a wink

Earlier this year, Bold Commerce announced the launch of its first biometric checkout powered by Wink technology.

Now, instead of manually entering data such as login details, shipping details, loyalty accounts and payment preferences, retailers can enable customers to use their face and voice to pre-populate all the information needed to complete a purchase across any shopping channel or in-store.

This technology can be integrated with any mobile device, desktop computer or brick-and-mortar store, giving customers the ability to speed up the checkout process no matter where they are or what they are purchasing.

Using Bold Checkout with Wink, retailers can authenticate customers using voice and facial recognition via the camera on their personal devices or in-store devices (e.g., PoS terminals or self-checkout).

Once verified, the shopper is automatically logged into their customer account and details such as shipping preferences, loyalty points, coupon offers, and preferred payment method are pre-filled to complete the purchase.

Customers can choose their preferred payment method from a variety of options, from credit cards to e-wallets, pay by bank transfer and buy now, pay later.

“There is huge untapped potential for retailers to leverage biometrics to provide seamless, omni-channel and secure checkout experiences for their customers,” said Deepak Jain, CEO of Wink.

“Our partnership with Bold Commerce combines unparalleled biometric capabilities with cutting-edge checkout technology to deliver a shopping experience unlike anything we’ve seen in the industry.”

“The current climate requires innovative solutions that prioritize security, speed, and a seamless shopping experience, making this integration a necessary step toward meeting evolving consumer expectations and delivering a future-proof shopping ecosystem.”

“Retailers are increasingly embracing biometrics and making it easier than ever to integrate biometrics into the checkout process, allowing customers to quickly make a purchase using only their face,” said Peter Karpas, CEO of Bold Commerce.

“With Bold Checkout with Wink, we’re extending the personalized checkout experience that Bold has long developed to increase conversions, customer loyalty, and average order value.”

The offer was created as part of the Build with Bold program.