Helium secures Rs 4.52 crore in pre-seed funding led by Merak Ventures

Merak Ventures, a sector-agnostic early-stage venture capital (VC) firm, announced its fifth investment this year, leading a Rs 4.52 crore pre-seed funding round in AI platform Helium. Angel investor Alok Mittal also participated in the round.

The new funds will be used to expand Helium’s product line and build a top-tier workforce. With a focus on the North American market, the company aims to partner with leading e-commerce brands around the world.

According to a company statement, Helium’s goal is to become a source of excellence in e-commerce, while expanding the possibilities of digital commerce and setting new benchmarks in the sector.

Sheetal Bahl, Partner at Merak Ventures, said, “With the rise of e-commerce post-pandemic, the need for tools to address business inefficiencies has never been more urgent. Helium addresses these critical gaps and aims to increase conversions and revenue streams for e-commerce businesses. The relentless drive and innovation that Shray, Sidharth, and Deepak have demonstrated early in their careers is truly exceptional, and we are excited to support their vision and journey.”

Helium enables consumer brands to tailor their online stores to each visitor at scale. This SaaS platform combines AI-powered visitor and product insights with a codeless, headless technology stack that reflects brand themes and identity. Helium works with top brands in fashion and consumer tech to develop intelligent collections and product landing pages.

“At Helium, our mission is clear: to revolutionize the e-commerce landscape by providing brands with the most advanced, intelligent, and seamless digital brand shopping experience. We believe that every brand, regardless of size or budget, deserves the opportunity to deliver an exceptional online shopping experience, similar to the standards set by industry giants like Apple and Amazon,” said Shray Arora, Co-Founder of Helium.