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MicroStrategy Named Market Leader in Latest BARC Enterprise BI & Analytics Report

Posted on by darion





MicroStrategy (Nasdaq: MSTR), a leader in AI-driven business intelligence, has been named a Market Leader in the BARC Score Enterprise BI & Analytics Platforms 2024 report. This is the second consecutive year that MicroStrategy has received the highest rating for its Portfolio Capabilities. The company’s strong performance is attributed to its innovative MicroStrategy ONE® platform, successful go-to-market execution, product strategy and customer satisfaction. Key strengths include an integrated reporting and analytics platform, AI Auto using the Semantic Graph for data security, and HyperIntelligence® for accessing contextual information. This recognition underscores MicroStrategy’s solid market presence and technological advancements.

Positive


  • MicroStrategy has been named a market leader in the BARC Score 2024 report.


  • For the second year in a row, we received the highest rating for wallet capabilities.


  • Good results in terms of implementation of market strategy, market distribution, product strategy and customer satisfaction.


  • The innovative MicroStrategy ONE® platform was introduced.


  • Key benefits: integrated platform, AI Auto tool, HyperIntelligence®.










MicroStrategy Receives Top Score for Portfolio Capabilities for Second Consecutive Year

TYSONS CORNER, Virginia.–(BUSINESS WIRE)– MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-driven business analytics, today announced that the company has been recognized as a Market Leader in the 2024 BARC Score Enterprise BI & Analytics Platforms report. For the second year in a row, the Business Application Research Center (BARC) has awarded MicroStrategy the highest rating in the Portfolio Capabilities category, one of two dimensions on which each vendor is evaluated.

The market leader position also highlights MicroStrategy’s strong track record in market execution based on MicroStrategy ONE®, the company’s BI and analytics platform, market distribution, product strategy, and customer satisfaction, among other things. According to the report, market leaders are “well-established vendors who are driving strong market adoption, supported by technology innovation… and a solid track record. Their portfolio enjoys high brand recognition in the market and covers a broad range of technologies and services with few gaps. Market leaders typically have a large market share, making them viable competitors in almost all implementation scenarios.”

The BARC report highlights several key strengths of MicroStrategy, including:

  • A single, integrated platform for creating richly formatted reports, dashboards, analyses, and analytical applications that perform well in large environments

  • New AI tool Auto uses MicroStrategy’s Semantic Graph to ensure data security and integrity. With capabilities tailored to different types of users, Auto lets them ask questions in natural language and get instant answers

  • HyperIntelligence® enables users to access contextual information with zero clicks across existing apps, productivity tools, and devices, delivering highly personalized information to all users

  • Dashboards offer modern, responsive, and interactive applications that organize visualizations or reports in a familiar, book-oriented chapter and page format

According to the report’s authors, Larissa Baier, Robert Tischler, and Florian Bigelmaier, “MicroStrategy has introduced ‘HyperIntelligence’ to present users with contextual information directly in web, mobile, and select productivity apps, without clicking. This allows companies to inject real-time contextual insights and recommendations into users’ workflows, whether browser-based or mobile – bringing analytics closer to their work. Embedding analytics in business applications, in partnership with service providers and often targeting separate industries, is becoming increasingly important for providers and offers further opportunities to differentiate their offerings.”

In June, MicroStrategy expanded its HyperIntelligence capabilities with Auto, enabling users—especially frontline workers—to easily access BI insights without leaving the apps they use in their daily workflow. Enterprises can easily overlay contextual, bite-sized AI insights onto any app in a no-code environment, and workers can drill down by asking questions to gain further insights using natural language.

“We are thrilled that BARC is highlighting several of our unique and powerful intelligence capabilities in this year’s Score report, including HyperIntelligence, Auto, and Semantic Graph, all of which provide our customers with extraordinary agility, reliability, and convenience in delivering trusted data where and when it’s needed,” said PeggySue Werthessen, vice president and go-to-market strategy leader at MicroStrategy. “We are proud of our long legacy as an innovator delivering so many firsts in the industry while remaining independent and building our tightly integrated, cloud-native platform from the ground up, and we are extremely pleased to be recognized by BARC as a market leader.”

To read the full report, visit https://www.microstrategy.com/research-and-reports/barc-score-platforms-report

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) claims to be the world’s first Bitcoin development company. MicroStrategy’s software company develops and delivers industry-leading AI-powered enterprise analytics software that advances our vision of Intelligence EverywhereTM. Our flagship cloud platform, MicroStrategy ONE, is trusted by the most admired brands in the Fortune Global 500 to drive business agility, efficiency, and revenue. We also leverage our software development capabilities to build Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity to create value.

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, MicroStrategy ONE, HyperIntelligence and Intelligence Everywhere are trademarks or registered trademarks of MicroStrategy Incorporated United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Jeff Miller

Market Street Group

541-207-6413

[email protected]

Source: MicroStrategy Incorporated








Frequently asked questions



What recognition did MicroStrategy (MSTR) recently receive?

MicroStrategy has been named a market leader in the BARC Score Enterprise BI & Analytics Platforms 2024 report.


Why is MicroStrategy (MSTR) recognized as a market leader in 2024?

MicroStrategy was recognized as a market leader due to its highest rating in the Portfolio Capabilities category and high scores in the Market Execution, Product Strategy and Customer Satisfaction categories.


What key strengths of MicroStrategy (MSTR) are highlighted in the BARC report?

The BARC report highlighted MicroStrategy’s integrated reporting and analytics platform, AI-powered Auto tool, and HyperIntelligence® technology for contextual insights.


What is the significance of MicroStrategy (MSTR) AI Auto?

MicroStrategy’s AI Auto ensures data security and integrity while allowing users to ask questions in natural language and receive immediate answers.


What technology does MicroStrategy (MSTR) use to enhance data security?

MicroStrategy uses Semantic Graph technology to enhance data security and integrity.