iHerb® Unveils New Global Online Distribution Partnership with The Vitamin Shoppe®

The company’s supplement brands, including The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech® and BodyTech® Elite, are now available in more than 180 countries through iHerb

IRVINE, California., July 10, 2024 /PRNewswire/ — Today marks a significant milestone in the health and wellness industry as iHerb, one of the world’s leading online retailers of vitamins, minerals, supplements and other health and wellness products, announces a partnership with The Vitamin Shoppe that will bring the U.S. retailer’s leading private label portfolio to millions of new customers around the world.

From supplements to skincare to groceries, iHerb ships more than 50,000 products from over 1,800 brands to over 180 countries. Through this partnership, health and wellness consumers can now access The Vitamin Shoppe’s innovative offering of premium brands, including The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech® and BodyTech® Elite, on iHerb’s global online platform.

Muriel GonzalezPresident of The Vitamin Shoppe, commented, “At The Vitamin Shoppe, we believe that everyone deserves to be healthy, which is why we are especially pleased to now be able to offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world through iHerb’s global footprint. Our collection of exclusive brands and products are consistent bestsellers in our U.S. business because of their trusted quality, innovation and value. We look forward to bringing these industry-leading standards to our partnership with iHerb and its extensive international customer base.”

iHerb now offers over 250 products from The Vitamin Shoppe, with hundreds more set to be released in the coming months. Available brands include:

  • Vitamin shop® is a complete line of over 800 high-quality vitamins, minerals and supplements to help you achieve the best version of yourself, however you define that.
  • Vthrive Vitamin Store® helps you reach the next level on your wellness journey with innovative, science-based, solutions-based products.
  • BodyTech® is a wide range of proven, high-quality sports nutrition supplements designed to help you achieve your fitness goals, regardless of your fitness level.
  • BodyTech® Elite provides advanced, more effective sports nutrition formulas for high-performance athletes who demand the most from themselves.

Every product in The Vitamin Shoppe family of brands goes through 320 rigorous quality control steps, and ingredient purity and potency are verified by independent third-party labs. Customers can be assured that all The Vitamin Shoppe brand products meet or exceed industry quality standards.

iHerb, known for its commitment to providing customers with the best selection of natural products at competitive prices, shares The Vitamin Shoppe’s commitment to quality and customer satisfaction. This partnership underscores both companies’ shared goal of supporting individuals on their journeys to lifelong wellness.

“Since our founding, iHerb has provided customers around the world with authentic products from trusted, reliable and respected brands. We are proud to welcome The Vitamin Shoppe’s proprietary brands to our website, further enhancing our diverse product offering,” said Lindsey WiefelsSVP of Merchandising at iHerb. “Our collaborations and partnerships allow us to fulfill our mission of providing consumers around the world with access to the highest quality health and wellness products. Together with The Vitamin Shoppe, we want to empower people to prioritize their physical and emotional well-being.”

Leveraging its extensive logistics network, iHerb ships every product directly to customers from one of its temperature-controlled, GMP or ISO-compliant distribution centers located throughout the United States. AsiaEvery iHerb facility is temperature-controlled, maintained at 23-24 degrees Celsius (74-75 degrees Fahrenheit), protecting products from harmful conditions such as extreme heat, cold and humidity.

About iHerb:

iHerb is one of the world’s leading e-commerce retailers, offering a wide selection of vitamins, minerals, supplements and other health and wellness products from more than 1,800 renowned brands. With a global workforce of 3,000 team members, iHerb serves more than 10 million active customers worldwide in over 180 countries and 19 languages. iHerb’s advanced global logistics network is powered by eight climate-controlled fulfillment centers located in the U.S. and Asiaproviding customers with a hassle-free and reliable shopping experience. Founded in 1996 and headquartered in Irvine, CaliforniaiHerb is on a mission to make health and wellness accessible to all. For more information, visit

About The Vitamin Shoppe

Lifelong Well-Being Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc., is a global, multi-channel specialty retailer and wellness lifestyle company whose mission is to provide customers with the most trusted products, tips and services that support them on their journeys to lifelong wellness. Headquartered in Secaucus, New YorkThe company offers a comprehensive line of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies and organic products. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands through its own and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete® and TrueYou™. In the United States, the company operates approximately 700 company-operated and franchised retail stores under the The Vitamin Shoppe and Super Supplements™ banners and through its website at Globally, The Vitamin Shoppe serves customers in select Asia, South AmericaAND Central America markets through local multi-channel partners.

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